Nina Reynolds is a Professor of Marketing in the Faculty of Business and Law at the University of Wollongong. She has a PhD in International Marketing Research, an MPhil in Questionnaire Design and two bachelor's degrees (with Honours), one in American Management Studies, one in Psychology. Nina is interested in how consumers' behaviour and marketing can impact on consumer and psychological wellbeing. She is also interested in understanding research methods. Her research methods interests have previously focused on (cross-national) survey research, however, her current focus in this area is on digital research. As well as supervising a number of research projects mainly focused on social marketing, she is also working of projects that consider consumers' motivations for self-gifting, and digital research methods in business/management research. She has published in a number of marketing and management journals.

Nina is currently Chair of Academic Senate and a member of the University Council