Heffernan, Troy W. Dr

Senior Lecturer

  • Faculty of Business
  • School of Management, Operations & Marketing

Top Publications


Selected Publications


Presentations


Other Research Activities


Awards And Honors


Teaching Overview


  • Professional Experience

    • Professor of Transnational Education, University of Plymouth, 2012 onwards.
    • Director- International Centre, University of Plymouth, 2010 onwards.
    • Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
    • Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
    • Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
    • Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
    • Director – MBA (Distance), Charles Sturt University, 2004-2005.
    • Product Manager, Market Analyst, Telstra, Australia, 1990-1992.

     

    Sample of Subjects Taught

    • Current Issues in Management
    • Marketing in Practice
    • Research Methods – Qualitative
    • Research Methods – Quantitative
    • Marketing Research
    • Buyer Behaviour
    • Principles of Marketing
    • New Product Management
    • Marketing Management
    • Multinational Marketing Management
    • International Marketing
    • Relationship Marketing
    • Marketing Planning
    • Contemporary Issues in Marketing

Full Name


  • Dr. Troy W. Heffernan

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Selected Publications


Presentations


Other Research Activities


Awards And Honors


Teaching Overview


  • Professional Experience

    • Professor of Transnational Education, University of Plymouth, 2012 onwards.
    • Director- International Centre, University of Plymouth, 2010 onwards.
    • Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
    • Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
    • Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
    • Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
    • Director – MBA (Distance), Charles Sturt University, 2004-2005.
    • Product Manager, Market Analyst, Telstra, Australia, 1990-1992.

     

    Sample of Subjects Taught

    • Current Issues in Management
    • Marketing in Practice
    • Research Methods – Qualitative
    • Research Methods – Quantitative
    • Marketing Research
    • Buyer Behaviour
    • Principles of Marketing
    • New Product Management
    • Marketing Management
    • Multinational Marketing Management
    • International Marketing
    • Relationship Marketing
    • Marketing Planning
    • Contemporary Issues in Marketing

Full Name


  • Dr. Troy W. Heffernan

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility