Heffernan, Troy

Top Publications

Year	Title
2020	Towards an environmentally sustainable rental housing sector Published in Housing Studies
2019	Global Citizenship and Cross-Cultural Competency: Student and Expert Understandings of Internationalization Terminology Published in Journal of Studies in International Education
2018	Internalising internationalisation: views of internationalisation of the curriculum among non-mobile home students Published in Studies in Higher Education
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms Published in Journal of Strategic Marketing
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs Published in Journal of Marketing for Higher Education
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships Published in Industrial Marketing Management
2014	Older shopper types from store image factors Published in Journal of Retailing and Consumer Services
2014	The relationship between the quality of active frontages and public perceptions of public spaces Published in Urban Design International
2012	Understanding the older shopper: a behavioural typology Published in Journal of Retailing and Consumer Services
2010	Cultural differences, learning styles and transnational education Published in Journal of Higher Education Policy and Management
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge Published in The International Journal of Management Education

Research Areas

Selected Publications

Journal Article

Year	Title
2022	Disrupting dominant discourses of the Other: examining experiences of contract researchers in the academy Published In Studies in Higher Education
2022	Doctoral education in business and management Published In International Journal of Management Education
2022	The impact of Artificial Intelligence on the marketing practices of Professional Services Firms Published In JOURNAL OF MARKETING THEORY AND PRACTICE
2021	Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing Published In Journal of Social Marketing
2021	The carrot and the stick: Policy pathways to an environmentally sustainable rental housing sector Published In Energy Policy
2020	A conceptual model identifying apartment owners' attitude formation towards solar photovoltaic (PV) adoption Published In Property Management
2020	Towards an environmentally sustainable rental housing sector Published In Housing Studies
2019	Global Citizenship and Cross-Cultural Competency: Student and Expert Understandings of Internationalization Terminology Published In Journal of Studies in International Education
2018	Internalising internationalisation: views of internationalisation of the curriculum among non-mobile home students Published In Studies in Higher Education
2018	Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships Published In International Journal of Educational Management
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms Published In Journal of Strategic Marketing
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs Published In Journal of Marketing for Higher Education
2017	Pedagogies across borders: perspectives from teaching staff and students engaged with transnational programmes in Hong Kong Published In Practice and Evidence of Scholarship of Teaching and Learning in Higher Education
2015	Minimising risks in research-informed teaching Published In Higher Education Review
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships Published In Industrial Marketing Management
2014	Older shopper types from store image factors Published In Journal of Retailing and Consumer Services
2014	The relationship between the quality of active frontages and public perceptions of public spaces Published In Urban Design International
2013	Research-informed teaching from a risk perspective Published In Teaching in Higher Education
2013	Trust formation at the growth stage of a business-to-business relationship: a qualitative investigation Published In Qualitative Market Research: an international journal
2012	Understanding the older shopper: a behavioural typology Published In Journal of Retailing and Consumer Services
2010	Cultural differences, learning styles and transnational education Published In Journal of Higher Education Policy and Management
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge Published In The International Journal of Management Education
2009	Modeling the constructs contributing to the effectiveness of marketing lecturers Published In Journal of Marketing Education
2008	East and West: the successful integration of cultures at Shangri-La, Sydney Published In The Marketing Review
2008	Relationship marketing: The impact of emotional intelligence and trust on bank performance Published In International Journal of Bank Marketing
2008	Service quality in postgraduate education Published In Quality Assurance in Education
2007	The soccer club-sponsor relationship: identifying the critical variables for success Published In International Journal of Sports Marketing and Sponsorship

Book

Year	Title
2012	Employability: Insights from Chinese and UK Universities Publisher China

Conference Paper

Year	Title
2017	Partner evaluation in international alliances: the role of consumer-organization identification Published In Academy of International Business 2017 Annual Meeting
2013	Success and failure factors of foreign direct investment in transnational education Published In British Academy of Management Conference
2012	Pedagogies across borders: considerations and implications of the preparation, design, transfer and delivery trans-national programmes Published In International Conference of Educational Development
2011	An analysis of the relationship between store image, satisfaction and loyalty behaviors exhibited by older shoppers: the case of England's grocery market Published In Global Conference on Business and Finance Proceedings
2010	Employability and marketing education : insights from the United Kingdom Published In Australian and New Zealand Marketing Academy Conference 2010

Presentations

Presentation

Investigator On

Year	Title
	UOW Spreading the Power Awarded by: Energy Consumers Australia Funding Scheme: Research Grant

Other Research Activities

Internationalising teaching and learning: Conceptions, practices and enhancement (UKÂ£28,200) - 2015
Pedagogies across borders: the considerations and implications of designing and delivering transnational programmes (UKÂ£13,217) - 2011
Risk Management in Research-informed Teaching: An interdisciplinary enquiry (UKÂ£18,035) - 2011
Discipline-focused Learning Technology Enhancement Academy. An award from the Higher Education Academy. Inspiring Futures Project aimed at engaging PBS staff and students with TEL for the Plymouth Business School from, UKÂ£1000 - 2010
Low Carbon Buildings Programme, Phase 2 - UKÂ£12,500: Viridor Landfill funding UKÂ£12,500. A sustainability project to install photovoltaic on a community sports centre in Cornwall, UK. UKÂ£25,000 - 2010
Knowledge Transfer Partnership Grant, UK. To interrogate existing evidence systematically and establish a community profile, in order that the Trust can explore development options. Knowledge transfer partner: Millfields Community Economic Development Trust. UKÂ£24,706 - 2009
Knowledge Transfer Partnership Grant, UK. Understanding new software delivery opportunities, refining existing products and developing new models of delivery. Knowledge transfer partner: GOSS Interactive Ltd. UKÂ£121,788. - 2009
University of Plymouth and China Agricultural University joint proposal under the PMI2 UK-China Collaborative Partnerships in Employability and Entrepreneurship. UKÂ£40,450 - 2008
Knowledge Transfer Partnership Grant, UK. The organisational restructure and launch of GrowFair. Knowledge transfer partner: Bristol Fruit Sales. UKÂ£111,000 - 2007
Knowledge Transfer Partnership Grant, UK: Development of Pendennis Shipyard's strategic orientation via the creation of a market plan and comprehensive marketing function, to include both new and existing products. Entering the international market for luxury yacht re-fits. UKÂ£ 102,444 Worked with this project for one of the two year and was not part of the initial submission team - 2005
ANZ funding of an initial study into emotional intelligence and performance. Aus$6605 - 2004
Australia-Korea Foundation - Department of Foreign Affairs and Trade Grant Aus$7500 - 1998

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy (Integrated)	The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia.
Doctor of Philosophy (Integrated)	Solar For Strata	Charters, Ben
Doctor of Philosophy	Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour	Pham, Hanh

Reviewer Of

European Journal of Marketing (Journal)
International Journal of Bank Marketing (Journal)
International Journal of Hospitality Management (Journal)
Journal of Internet Business Review (Review)
Journal of Marketing Education (Journal)
Quality Assurance in Education (Journal)

Organizer Of Event

Education And Training

D.B.A., Charles Sturt University 1997 - 2002
Master of Commerce in Marketing and Organisational Behaviour, University of New South Wales 1991 - 1992
Bachelor of Business, Charles Sturt University 1986 - 1989

Awards And Honors

PedRIO Fellowship Award: Internationalising Teaching and Learning: Conceptions, Practices and Enhancement, conferred by Plymouth University; UK, 2015
Exceptional Partnership: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2012
Most popular articles published in Journal of Higher Education Policy and Management, 2011
Inspirational Teaching Award: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2010
Discipline-focused Learning Technology Enhancement Academy, conferred by Higher Education Academy UK, 2010
Best Paper Award for Marketing Papers at the Australian and New Zealand Academy of Management Conference, 2007
Marketing Educator of the Year Award, conferred by Pearson Education Australia and New Zealand Marketing Academy (ANZMAC), 2004
4. Finalist with Goss and Growfair: KTP Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK

Teaching Overview

Professional Experience
- Professor of Transnational Education, University of Plymouth, 2012 onwards.
- Director- International Centre, University of Plymouth, 2010 onwards.
- Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
- Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
- Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
- Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
- Director – MBA (Distance), Charles Sturt University, 2004-2005.
- Product Manager, Market Analyst, Telstra, Australia, 1990-1992.
Sample of Subjects Taught
- Current Issues in Management
- Marketing in Practice
- Research Methods – Qualitative
- Research Methods – Quantitative
- Marketing Research
- Buyer Behaviour
- Principles of Marketing
- New Product Management
- Marketing Management
- Multinational Marketing Management
- International Marketing
- Relationship Marketing
- Marketing Planning
- Contemporary Issues in Marketing

Full Name

Dr. Troy W. Heffernan

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Top Publications

Year	Title
2020	Towards an environmentally sustainable rental housing sector Published in Housing Studies
2019	Global Citizenship and Cross-Cultural Competency: Student and Expert Understandings of Internationalization Terminology Published in Journal of Studies in International Education
2018	Internalising internationalisation: views of internationalisation of the curriculum among non-mobile home students Published in Studies in Higher Education
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms Published in Journal of Strategic Marketing
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs Published in Journal of Marketing for Higher Education
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships Published in Industrial Marketing Management
2014	Older shopper types from store image factors Published in Journal of Retailing and Consumer Services
2014	The relationship between the quality of active frontages and public perceptions of public spaces Published in Urban Design International
2012	Understanding the older shopper: a behavioural typology Published in Journal of Retailing and Consumer Services
2010	Cultural differences, learning styles and transnational education Published in Journal of Higher Education Policy and Management
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge Published in The International Journal of Management Education

Research Areas

Selected Publications

Journal Article

Year	Title
2022	Disrupting dominant discourses of the Other: examining experiences of contract researchers in the academy Published In Studies in Higher Education
2022	Doctoral education in business and management Published In International Journal of Management Education
2022	The impact of Artificial Intelligence on the marketing practices of Professional Services Firms Published In JOURNAL OF MARKETING THEORY AND PRACTICE
2021	Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing Published In Journal of Social Marketing
2021	The carrot and the stick: Policy pathways to an environmentally sustainable rental housing sector Published In Energy Policy
2020	A conceptual model identifying apartment owners' attitude formation towards solar photovoltaic (PV) adoption Published In Property Management
2020	Towards an environmentally sustainable rental housing sector Published In Housing Studies
2019	Global Citizenship and Cross-Cultural Competency: Student and Expert Understandings of Internationalization Terminology Published In Journal of Studies in International Education
2018	Internalising internationalisation: views of internationalisation of the curriculum among non-mobile home students Published In Studies in Higher Education
2018	Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships Published In International Journal of Educational Management
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms Published In Journal of Strategic Marketing
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs Published In Journal of Marketing for Higher Education
2017	Pedagogies across borders: perspectives from teaching staff and students engaged with transnational programmes in Hong Kong Published In Practice and Evidence of Scholarship of Teaching and Learning in Higher Education
2015	Minimising risks in research-informed teaching Published In Higher Education Review
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships Published In Industrial Marketing Management
2014	Older shopper types from store image factors Published In Journal of Retailing and Consumer Services
2014	The relationship between the quality of active frontages and public perceptions of public spaces Published In Urban Design International
2013	Research-informed teaching from a risk perspective Published In Teaching in Higher Education
2013	Trust formation at the growth stage of a business-to-business relationship: a qualitative investigation Published In Qualitative Market Research: an international journal
2012	Understanding the older shopper: a behavioural typology Published In Journal of Retailing and Consumer Services
2010	Cultural differences, learning styles and transnational education Published In Journal of Higher Education Policy and Management
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge Published In The International Journal of Management Education
2009	Modeling the constructs contributing to the effectiveness of marketing lecturers Published In Journal of Marketing Education
2008	East and West: the successful integration of cultures at Shangri-La, Sydney Published In The Marketing Review
2008	Relationship marketing: The impact of emotional intelligence and trust on bank performance Published In International Journal of Bank Marketing
2008	Service quality in postgraduate education Published In Quality Assurance in Education
2007	The soccer club-sponsor relationship: identifying the critical variables for success Published In International Journal of Sports Marketing and Sponsorship

Book

Year	Title
2012	Employability: Insights from Chinese and UK Universities Publisher China

Conference Paper

Year	Title
2017	Partner evaluation in international alliances: the role of consumer-organization identification Published In Academy of International Business 2017 Annual Meeting
2013	Success and failure factors of foreign direct investment in transnational education Published In British Academy of Management Conference
2012	Pedagogies across borders: considerations and implications of the preparation, design, transfer and delivery trans-national programmes Published In International Conference of Educational Development
2011	An analysis of the relationship between store image, satisfaction and loyalty behaviors exhibited by older shoppers: the case of England's grocery market Published In Global Conference on Business and Finance Proceedings
2010	Employability and marketing education : insights from the United Kingdom Published In Australian and New Zealand Marketing Academy Conference 2010

Presentations

Presentation

Investigator On

Year	Title
	UOW Spreading the Power Awarded by: Energy Consumers Australia Funding Scheme: Research Grant

Other Research Activities

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy (Integrated)	The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia.
Doctor of Philosophy (Integrated)	Solar For Strata	Charters, Ben
Doctor of Philosophy	Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour	Pham, Hanh

Reviewer Of

European Journal of Marketing (Journal)
International Journal of Bank Marketing (Journal)
International Journal of Hospitality Management (Journal)
Journal of Internet Business Review (Review)
Journal of Marketing Education (Journal)
Quality Assurance in Education (Journal)

Organizer Of Event

Education And Training

D.B.A., Charles Sturt University 1997 - 2002
Master of Commerce in Marketing and Organisational Behaviour, University of New South Wales 1991 - 1992
Bachelor of Business, Charles Sturt University 1986 - 1989

Awards And Honors

PedRIO Fellowship Award: Internationalising Teaching and Learning: Conceptions, Practices and Enhancement, conferred by Plymouth University; UK, 2015
Exceptional Partnership: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2012
Most popular articles published in Journal of Higher Education Policy and Management, 2011
Inspirational Teaching Award: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2010
Discipline-focused Learning Technology Enhancement Academy, conferred by Higher Education Academy UK, 2010
Best Paper Award for Marketing Papers at the Australian and New Zealand Academy of Management Conference, 2007
Marketing Educator of the Year Award, conferred by Pearson Education Australia and New Zealand Marketing Academy (ANZMAC), 2004
4. Finalist with Goss and Growfair: KTP Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK

Teaching Overview

Professional Experience
- Professor of Transnational Education, University of Plymouth, 2012 onwards.
- Director- International Centre, University of Plymouth, 2010 onwards.
- Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
- Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
- Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
- Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
- Director – MBA (Distance), Charles Sturt University, 2004-2005.
- Product Manager, Market Analyst, Telstra, Australia, 1990-1992.
Sample of Subjects Taught
- Current Issues in Management
- Marketing in Practice
- Research Methods – Qualitative
- Research Methods – Quantitative
- Marketing Research
- Buyer Behaviour
- Principles of Marketing
- New Product Management
- Marketing Management
- Multinational Marketing Management
- International Marketing
- Relationship Marketing
- Marketing Planning
- Contemporary Issues in Marketing

Full Name

Dr. Troy W. Heffernan

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Geographic Location

Wollongong, NSW, Australia

Located In Facility

40.108

Orcid Id

http://orcid.org/0000-0003-4558-7709 (confirmed)

Scopus Id

0000000345587709

Overview

Top Publications

Research Areas

Publications

Selected Publications

Journal Article

Book

Conference Paper

Presentations

Presentation

Funding

Investigator On

Other Research Activities

Supervision

Advisees

Graduate Advising Relationship

Service

Reviewer Of

Organizer Of Event

Background

Education And Training

Awards And Honors

Teaching Overview

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Scopus Id

Overview

Top Publications

Research Areas

Publications

Selected Publications

Journal Article

Book

Conference Paper

Presentations

Presentation

Funding

Investigator On

Other Research Activities

Supervision

Advisees

Graduate Advising Relationship

Service

Reviewer Of

Organizer Of Event

Background

Education And Training

Awards And Honors

Teaching Overview

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Scopus Id

Visualisations

Research Areas