Heffernan, Troy W. Dr
Senior Lecturer
-
Faculty of Business
-
School of Management, Operations & Marketing
Overview
Publications
Selected Publications
Presentations
-
Presentation
- Culture, transnational education and teaching effectiveness, Workshop for lecturers from Hong Kong University
- Globalisation and YOU!, Inaugural Speaker, Positivo University International Conferences
- If Iâd known then what I know now...., Invited Speaker, British Councilâs China-UK Workshop
- Impact and Dissemination, China/UK Workshop
- Marketing Masters Course, PedRIO Seminar
- Marketing for High Tech Start-Ips, International Forum in Sustainability & Entrepreneurship
- Research - informed teaching: risks uncovered?, Pedagogic Research Institute and Observatory (PedRIO) annual conference
- The student experience in international education - is inclusivity a distant goal?, Going Global
- Transnational Education: Delivering a WIN/WIN/WIN Outcome, Discovering Transnational Education: Opportunities, Challenges and Perspectives
- Transnational Education: Navigating a Complex Future, Internationalisation and the Student Experience Conference
- Worldwide Trends in TNE, Universities UK Conference on Transnational Education
Funding
Other Research Activities
- Internationalising teaching and learning: Conceptions, practices and enhancement (UK£28,200) - 2015
- Pedagogies across borders: the considerations and implications of designing and delivering transnational programmes (UK£13,217) - 2011
- Risk Management in Research-informed Teaching: An interdisciplinary enquiry (UK£18,035) - 2011
- Discipline-focused Learning Technology Enhancement Academy. An award from the Higher Education Academy. Inspiring Futures Project aimed at engaging PBS staff and students with TEL for the Plymouth Business School from, UK£1000 - 2010
- Low Carbon Buildings Programme, Phase 2 - UK£12,500: Viridor Landfill funding UK£12,500. A sustainability project to install photovoltaic on a community sports centre in Cornwall, UK. UK£25,000 - 2010
- Knowledge Transfer Partnership Grant, UK. To interrogate existing evidence systematically and establish a community profile, in order that the Trust can explore development options. Knowledge transfer partner: Millfields Community Economic Development Trust. UK£24,706 - 2009
- Knowledge Transfer Partnership Grant, UK. Understanding new software delivery opportunities, refining existing products and developing new models of delivery. Knowledge transfer partner: GOSS Interactive Ltd. UK£121,788. - 2009
- University of Plymouth and China Agricultural University joint proposal under the PMI2 UK-China Collaborative Partnerships in Employability and Entrepreneurship. UK£40,450 - 2008
- Knowledge Transfer Partnership Grant, UK. The organisational restructure and launch of GrowFair. Knowledge transfer partner: Bristol Fruit Sales. UK£111,000 - 2007
- Knowledge Transfer Partnership Grant, UK: Development of Pendennis Shipyard's strategic orientation via the creation of a market plan and comprehensive marketing function, to include both new and existing products. Entering the international market for luxury yacht re-fits. UK£ 102,444 Worked with this project for one of the two year and was not part of the initial submission team - 2005
- ANZ funding of an initial study into emotional intelligence and performance. Aus$6605 - 2004
- Australia-Korea Foundation - Department of Foreign Affairs and Trade Grant Aus$7500 - 1998
Service
Reviewer Of
- European Journal of Marketing (Journal)
- International Journal of Bank Marketing (Journal)
- International Journal of Hospitality Management (Journal)
- Journal of Internet Business Review (Review)
- Journal of Marketing Education (Journal)
- Quality Assurance in Education (Journal)
Organizer Of Event
Background
Education And Training
- D.B.A., Charles Sturt University 1997 - 2002
- Master of Commerce in Marketing and Organisational Behaviour, University of New South Wales 1991 - 1992
- Bachelor of Business, Charles Sturt University 1986 - 1989
Awards And Honors
Teaching Overview
-
Professional Experience
- Professor of Transnational Education, University of Plymouth, 2012 onwards.
- Director- International Centre, University of Plymouth, 2010 onwards.
- Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
- Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
- Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
- Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
- Director – MBA (Distance), Charles Sturt University, 2004-2005.
- Product Manager, Market Analyst, Telstra, Australia, 1990-1992.
Sample of Subjects Taught
- Current Issues in Management
- Marketing in Practice
- Research Methods – Qualitative
- Research Methods – Quantitative
- Marketing Research
- Buyer Behaviour
- Principles of Marketing
- New Product Management
- Marketing Management
- Multinational Marketing Management
- International Marketing
- Relationship Marketing
- Marketing Planning
- Contemporary Issues in Marketing
Contact
Full Name
- Dr. Troy W. Heffernan
Mailing Address
-
School of Management, Operations and Management, UOW
Northfields Ave
Wollongong
NSW
2522
Australia
Geographic Location
Located In Facility
Identity
Orcid Id
- http://orcid.org/0000-0003-4558-7709 (confirmed)
Scopus Id
Overview
Top Publications
Publications
Selected Publications
Presentations
-
Presentation
- Culture, transnational education and teaching effectiveness, Workshop for lecturers from Hong Kong University
- Globalisation and YOU!, Inaugural Speaker, Positivo University International Conferences
- If Iâd known then what I know now...., Invited Speaker, British Councilâs China-UK Workshop
- Impact and Dissemination, China/UK Workshop
- Marketing Masters Course, PedRIO Seminar
- Marketing for High Tech Start-Ips, International Forum in Sustainability & Entrepreneurship
- Research - informed teaching: risks uncovered?, Pedagogic Research Institute and Observatory (PedRIO) annual conference
- The student experience in international education - is inclusivity a distant goal?, Going Global
- Transnational Education: Delivering a WIN/WIN/WIN Outcome, Discovering Transnational Education: Opportunities, Challenges and Perspectives
- Transnational Education: Navigating a Complex Future, Internationalisation and the Student Experience Conference
- Worldwide Trends in TNE, Universities UK Conference on Transnational Education
Funding
Other Research Activities
- Internationalising teaching and learning: Conceptions, practices and enhancement (UK£28,200) - 2015
- Pedagogies across borders: the considerations and implications of designing and delivering transnational programmes (UK£13,217) - 2011
- Risk Management in Research-informed Teaching: An interdisciplinary enquiry (UK£18,035) - 2011
- Discipline-focused Learning Technology Enhancement Academy. An award from the Higher Education Academy. Inspiring Futures Project aimed at engaging PBS staff and students with TEL for the Plymouth Business School from, UK£1000 - 2010
- Low Carbon Buildings Programme, Phase 2 - UK£12,500: Viridor Landfill funding UK£12,500. A sustainability project to install photovoltaic on a community sports centre in Cornwall, UK. UK£25,000 - 2010
- Knowledge Transfer Partnership Grant, UK. To interrogate existing evidence systematically and establish a community profile, in order that the Trust can explore development options. Knowledge transfer partner: Millfields Community Economic Development Trust. UK£24,706 - 2009
- Knowledge Transfer Partnership Grant, UK. Understanding new software delivery opportunities, refining existing products and developing new models of delivery. Knowledge transfer partner: GOSS Interactive Ltd. UK£121,788. - 2009
- University of Plymouth and China Agricultural University joint proposal under the PMI2 UK-China Collaborative Partnerships in Employability and Entrepreneurship. UK£40,450 - 2008
- Knowledge Transfer Partnership Grant, UK. The organisational restructure and launch of GrowFair. Knowledge transfer partner: Bristol Fruit Sales. UK£111,000 - 2007
- Knowledge Transfer Partnership Grant, UK: Development of Pendennis Shipyard's strategic orientation via the creation of a market plan and comprehensive marketing function, to include both new and existing products. Entering the international market for luxury yacht re-fits. UK£ 102,444 Worked with this project for one of the two year and was not part of the initial submission team - 2005
- ANZ funding of an initial study into emotional intelligence and performance. Aus$6605 - 2004
- Australia-Korea Foundation - Department of Foreign Affairs and Trade Grant Aus$7500 - 1998
Service
Reviewer Of
- European Journal of Marketing (Journal)
- International Journal of Bank Marketing (Journal)
- International Journal of Hospitality Management (Journal)
- Journal of Internet Business Review (Review)
- Journal of Marketing Education (Journal)
- Quality Assurance in Education (Journal)
Organizer Of Event
Background
Education And Training
- D.B.A., Charles Sturt University 1997 - 2002
- Master of Commerce in Marketing and Organisational Behaviour, University of New South Wales 1991 - 1992
- Bachelor of Business, Charles Sturt University 1986 - 1989
Awards And Honors
Teaching Overview
-
Professional Experience
- Professor of Transnational Education, University of Plymouth, 2012 onwards.
- Director- International Centre, University of Plymouth, 2010 onwards.
- Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
- Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
- Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
- Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
- Director – MBA (Distance), Charles Sturt University, 2004-2005.
- Product Manager, Market Analyst, Telstra, Australia, 1990-1992.
Sample of Subjects Taught
- Current Issues in Management
- Marketing in Practice
- Research Methods – Qualitative
- Research Methods – Quantitative
- Marketing Research
- Buyer Behaviour
- Principles of Marketing
- New Product Management
- Marketing Management
- Multinational Marketing Management
- International Marketing
- Relationship Marketing
- Marketing Planning
- Contemporary Issues in Marketing
Contact
Full Name
- Dr. Troy W. Heffernan
Mailing Address
-
School of Management, Operations and Management, UOW
Northfields Ave
Wollongong
NSW
2522
Australia
Geographic Location
Located In Facility
Identity
Orcid Id
- http://orcid.org/0000-0003-4558-7709 (confirmed)
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