Heffernan, Troy W.

Top Publications

Year	Title
2018	Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships
2014	Older shopper types from store image factors
2014	The relationship between the quality of active frontages and public perceptions of public spaces
2012	Understanding the older shopper: a behavioural typology
2010	Cultural differences, learning styles and transnational education
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge

Research Areas

Selected Publications

Journal Article

Year	Title
2018	Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships Published In International Journal of Educational Management Volume 32 Pages 227 - 240 ISSN 0951-354X Altmetric
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms Published In Journal of Strategic Marketing Volume Online First Pages 1 - 17 ISSN 0965-254X Altmetric
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs Published In Journal of Marketing for Higher Education Volume Online first Pages 1 - 19 ISSN 0884-1241 Altmetric
2017	Pedagogies across borders: perspectives from teaching staff and students engaged with transnational programmes in Hong Kong Published In Practice and Evidence of Scholarship of Teaching and Learning in Higher Education Volume 12 Pages 45 - 62 ISSN 1750-8428
2015	Minimising risks in research-informed teaching Published In Higher Education Review Volume 48 Pages 40 - 67 ISSN 0018-1609
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships Published In Industrial Marketing Management Volume 44 Pages 119 - 130 ISSN 0019-8501 Altmetric
2014	Older shopper types from store image factors Published In Journal of Retailing and Consumer Services Volume 21 Pages 192 - 202 ISSN 0969-6989 Altmetric
2014	The relationship between the quality of active frontages and public perceptions of public spaces Published In Urban Design International Volume 19 Pages 92 - 102 ISSN 1468-4519 Altmetric
2013	Research-informed teaching from a risk perspective Published In Teaching in Higher Education Volume 18 Pages 570 - 585 ISSN 1470-1294 Altmetric
2013	Trust formation at the growth stage of a business-to-business relationship: a qualitative investigation Published In Qualitative Market Research: an international journal Volume 16 Pages 436 - 451 ISSN 1352-2752 Altmetric
2012	Understanding the older shopper: a behavioural typology Published In Journal of Retailing and Consumer Services Volume 19 Pages 259 - 269 ISSN 0969-6989 Altmetric
2010	Cultural differences, learning styles and transnational education Published In Journal of Higher Education Policy and Management Volume 32 Pages 27 - 39 ISSN 1360-080X Altmetric
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge Published In The International Journal of Management Education Volume 8 Pages 13 - 28 ISSN 1472-8117 Altmetric

Book

Year	Title
2012	Employability: Insights from Chinese and UK Universities Publisher China: China Agricultural University Press

Conference Paper

Year	Title
2017	Partner evaluation in international alliances: the role of consumer-organization identification Published In Academy of International Business 2017 Annual Meeting
2013	Success and failure factors of foreign direct investment in transnational education Published In British Academy of Management Conference Page p. 1
2012	Pedagogies across borders: considerations and implications of the preparation, design, transfer and delivery trans-national programmes Published In International Conference of Educational Development
2011	An analysis of the relationship between store image, satisfaction and loyalty behaviors exhibited by older shoppers: the case of England's grocery market Published In Global Conference on Business and Finance Proceedings Pages 272 - 284
2010	Employability and marketing education : insights from the United Kingdom Published In Australian and New Zealand Marketing Academy Conference 2010 Pages 1 - 7

Presentations

Presentation

Other Research Activities

Internationalising teaching and learning: Conceptions, practices and enhancement (UKÂ£28,200) - 2015
Pedagogies across borders: the considerations and implications of designing and delivering transnational programmes (UKÂ£13,217) - 2011
Risk Management in Research-informed Teaching: An interdisciplinary enquiry (UKÂ£18,035) - 2011
Discipline-focused Learning Technology Enhancement Academy. An award from the Higher Education Academy. Inspiring Futures Project aimed at engaging PBS staff and students with TEL for the Plymouth Business School from, UKÂ£1000 - 2010
Low Carbon Buildings Programme, Phase 2 - UKÂ£12,500: Viridor Landfill funding UKÂ£12,500. A sustainability project to install photovoltaic on a community sports centre in Cornwall, UK. UKÂ£25,000 - 2010
Knowledge Transfer Partnership Grant, UK. To interrogate existing evidence systematically and establish a community profile, in order that the Trust can explore development options. Knowledge transfer partner: Millfields Community Economic Development Trust. UKÂ£24,706 - 2009
Knowledge Transfer Partnership Grant, UK. Understanding new software delivery opportunities, refining existing products and developing new models of delivery. Knowledge transfer partner: GOSS Interactive Ltd. UKÂ£121,788. - 2009
University of Plymouth and China Agricultural University joint proposal under the PMI2 UK-China Collaborative Partnerships in Employability and Entrepreneurship. UKÂ£40,450 - 2008
Knowledge Transfer Partnership Grant, UK. The organisational restructure and launch of GrowFair. Knowledge transfer partner: Bristol Fruit Sales. UKÂ£111,000 - 2007
Knowledge Transfer Partnership Grant, UK: Development of Pendennis Shipyard's strategic orientation via the creation of a market plan and comprehensive marketing function, to include both new and existing products. Entering the international market for luxury yacht re-fits. UKÂ£ 102,444 Worked with this project for one of the two year and was not part of the initial submission team - 2005
ANZ funding of an initial study into emotional intelligence and performance. Aus$6605 - 2004
Australia-Korea Foundation - Department of Foreign Affairs and Trade Grant Aus$7500 - 1998

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Business Administration	The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia.	Bezuidenhout, Carl

Reviewer Of

European Journal of Marketing (Journal)
International Journal of Bank Marketing (Journal)
International Journal of Hospitality Management (Journal)
Journal of Internet Business Review (Review)
Journal of Marketing Education (Journal)
Quality Assurance in Education (Journal)

Organizer Of Event

Education And Training

D.B.A., Charles Sturt University 1997 - 2002
Master of Commerce in Marketing and Organisational Behaviour, University of New South Wales 1991 - 1992
Bachelor of Business, Charles Sturt University 1986 - 1989

Awards And Honors

PedRIO Fellowship Award: Internationalising Teaching and Learning: Conceptions, Practices and Enhancement, conferred by Plymouth University; UK, 2015
Exceptional Partnership: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2012
Most popular articles published in Journal of Higher Education Policy and Management, 2011
Inspirational Teaching Award: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2010
Discipline-focused Learning Technology Enhancement Academy, conferred by Higher Education Academy UK, 2010
Best Paper Award for Marketing Papers at the Australian and New Zealand Academy of Management Conference, 2007
Marketing Educator of the Year Award, conferred by Pearson Education Australia and New Zealand Marketing Academy (ANZMAC), 2004
4. Finalist with Goss and Growfair: KTP Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK

Teaching Overview

Professional Experience
- Professor of Transnational Education, University of Plymouth, 2012 onwards.
- Director- International Centre, University of Plymouth, 2010 onwards.
- Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
- Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
- Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
- Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
- Director – MBA (Distance), Charles Sturt University, 2004-2005.
- Product Manager, Market Analyst, Telstra, Australia, 1990-1992.
Sample of Subjects Taught
- Current Issues in Management
- Marketing in Practice
- Research Methods – Qualitative
- Research Methods – Quantitative
- Marketing Research
- Buyer Behaviour
- Principles of Marketing
- New Product Management
- Marketing Management
- Multinational Marketing Management
- International Marketing
- Relationship Marketing
- Marketing Planning
- Contemporary Issues in Marketing

Full Name

Dr. Troy W. Heffernan

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Top Publications

Year	Title
2018	Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships
2014	Older shopper types from store image factors
2014	The relationship between the quality of active frontages and public perceptions of public spaces
2012	Understanding the older shopper: a behavioural typology
2010	Cultural differences, learning styles and transnational education
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge

Research Areas

Selected Publications

Journal Article

Year	Title
2018	Transnational higher education: The importance of institutional reputation, trust and student-university identification in international partnerships Published In International Journal of Educational Management Volume 32 Pages 227 - 240 ISSN 0951-354X Altmetric
2017	Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms Published In Journal of Strategic Marketing Volume Online First Pages 1 - 17 ISSN 0965-254X Altmetric
2017	International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs Published In Journal of Marketing for Higher Education Volume Online first Pages 1 - 19 ISSN 0884-1241 Altmetric
2017	Pedagogies across borders: perspectives from teaching staff and students engaged with transnational programmes in Hong Kong Published In Practice and Evidence of Scholarship of Teaching and Learning in Higher Education Volume 12 Pages 45 - 62 ISSN 1750-8428
2015	Minimising risks in research-informed teaching Published In Higher Education Review Volume 48 Pages 40 - 67 ISSN 0018-1609
2015	The changing importance of affective trust and cognitive trust across the relationship lifecycle: a study of business-to-business relationships Published In Industrial Marketing Management Volume 44 Pages 119 - 130 ISSN 0019-8501 Altmetric
2014	Older shopper types from store image factors Published In Journal of Retailing and Consumer Services Volume 21 Pages 192 - 202 ISSN 0969-6989 Altmetric
2014	The relationship between the quality of active frontages and public perceptions of public spaces Published In Urban Design International Volume 19 Pages 92 - 102 ISSN 1468-4519 Altmetric
2013	Research-informed teaching from a risk perspective Published In Teaching in Higher Education Volume 18 Pages 570 - 585 ISSN 1470-1294 Altmetric
2013	Trust formation at the growth stage of a business-to-business relationship: a qualitative investigation Published In Qualitative Market Research: an international journal Volume 16 Pages 436 - 451 ISSN 1352-2752 Altmetric
2012	Understanding the older shopper: a behavioural typology Published In Journal of Retailing and Consumer Services Volume 19 Pages 259 - 269 ISSN 0969-6989 Altmetric
2010	Cultural differences, learning styles and transnational education Published In Journal of Higher Education Policy and Management Volume 32 Pages 27 - 39 ISSN 1360-080X Altmetric
2010	Personal attributes of effective lecturers: the importance of dynamism, communication, rapport and applied knowledge Published In The International Journal of Management Education Volume 8 Pages 13 - 28 ISSN 1472-8117 Altmetric

Book

Year	Title
2012	Employability: Insights from Chinese and UK Universities Publisher China: China Agricultural University Press

Conference Paper

Year	Title
2017	Partner evaluation in international alliances: the role of consumer-organization identification Published In Academy of International Business 2017 Annual Meeting
2013	Success and failure factors of foreign direct investment in transnational education Published In British Academy of Management Conference Page p. 1
2012	Pedagogies across borders: considerations and implications of the preparation, design, transfer and delivery trans-national programmes Published In International Conference of Educational Development
2011	An analysis of the relationship between store image, satisfaction and loyalty behaviors exhibited by older shoppers: the case of England's grocery market Published In Global Conference on Business and Finance Proceedings Pages 272 - 284
2010	Employability and marketing education : insights from the United Kingdom Published In Australian and New Zealand Marketing Academy Conference 2010 Pages 1 - 7

Presentations

Presentation

Other Research Activities

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Business Administration	The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia.	Bezuidenhout, Carl

Reviewer Of

European Journal of Marketing (Journal)
International Journal of Bank Marketing (Journal)
International Journal of Hospitality Management (Journal)
Journal of Internet Business Review (Review)
Journal of Marketing Education (Journal)
Quality Assurance in Education (Journal)

Organizer Of Event

Education And Training

D.B.A., Charles Sturt University 1997 - 2002
Master of Commerce in Marketing and Organisational Behaviour, University of New South Wales 1991 - 1992
Bachelor of Business, Charles Sturt University 1986 - 1989

Awards And Honors

PedRIO Fellowship Award: Internationalising Teaching and Learning: Conceptions, Practices and Enhancement, conferred by Plymouth University; UK, 2015
Exceptional Partnership: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2012
Most popular articles published in Journal of Higher Education Policy and Management, 2011
Inspirational Teaching Award: Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK, 2010
Discipline-focused Learning Technology Enhancement Academy, conferred by Higher Education Academy UK, 2010
Best Paper Award for Marketing Papers at the Australian and New Zealand Academy of Management Conference, 2007
Marketing Educator of the Year Award, conferred by Pearson Education Australia and New Zealand Marketing Academy (ANZMAC), 2004
4. Finalist with Goss and Growfair: KTP Vice-Chancellor's Enterprise Awards, conferred by University of Plymouth; UK

Teaching Overview

Professional Experience
- Professor of Transnational Education, University of Plymouth, 2012 onwards.
- Director- International Centre, University of Plymouth, 2010 onwards.
- Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
- Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
- Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
- Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
- Director – MBA (Distance), Charles Sturt University, 2004-2005.
- Product Manager, Market Analyst, Telstra, Australia, 1990-1992.
Sample of Subjects Taught
- Current Issues in Management
- Marketing in Practice
- Research Methods – Qualitative
- Research Methods – Quantitative
- Marketing Research
- Buyer Behaviour
- Principles of Marketing
- New Product Management
- Marketing Management
- Multinational Marketing Management
- International Marketing
- Relationship Marketing
- Marketing Planning
- Contemporary Issues in Marketing

Full Name

Dr. Troy W. Heffernan

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Geographic Location

Wollongong, NSW, Australia

Located In Facility

40.108

Orcid Id

http://orcid.org/0000-0003-4558-7709 (confirmed)

Scopus Id

0000000345587709

Overview

Top Publications

Research Areas

Publications

Selected Publications

Journal Article

Book

Conference Paper

Presentations

Presentation

Funding

Other Research Activities

Supervision

Advisees

Graduate Advising Relationship

Service

Reviewer Of

Organizer Of Event

Background

Education And Training

Awards And Honors

Teaching Overview

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Scopus Id

Overview

Top Publications

Research Areas

Publications

Selected Publications

Journal Article

Book

Conference Paper

Presentations

Presentation

Funding

Other Research Activities

Supervision

Advisees

Graduate Advising Relationship

Service

Reviewer Of

Organizer Of Event

Background

Education And Training

Awards And Honors

Teaching Overview

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Scopus Id

Visualisations

Research Areas