Heffernan, Troy W. Dr

Senior Lecturer

  • Faculty of Business
  • School of Management, Operations & Marketing

Top Publications


Selected Publications


Presentations


Other Research Activities


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Business Administration The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia. Bezuidenhout, Carl

Awards And Honors


Teaching Overview


  • Professional Experience

    • Professor of Transnational Education, University of Plymouth, 2012 onwards.
    • Director- International Centre, University of Plymouth, 2010 onwards.
    • Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
    • Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
    • Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
    • Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
    • Director – MBA (Distance), Charles Sturt University, 2004-2005.
    • Product Manager, Market Analyst, Telstra, Australia, 1990-1992.

     

    Sample of Subjects Taught

    • Current Issues in Management
    • Marketing in Practice
    • Research Methods – Qualitative
    • Research Methods – Quantitative
    • Marketing Research
    • Buyer Behaviour
    • Principles of Marketing
    • New Product Management
    • Marketing Management
    • Multinational Marketing Management
    • International Marketing
    • Relationship Marketing
    • Marketing Planning
    • Contemporary Issues in Marketing

Full Name


  • Dr. Troy W. Heffernan

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Selected Publications


Presentations


Other Research Activities


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Business Administration The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia. Bezuidenhout, Carl

Awards And Honors


Teaching Overview


  • Professional Experience

    • Professor of Transnational Education, University of Plymouth, 2012 onwards.
    • Director- International Centre, University of Plymouth, 2010 onwards.
    • Associate Professor (Reader): Plymouth Business School, University of Plymouth, 2010.
    • Programme Manager, MSc Marketing Management & Strategy: Plymouth Business School, University of Plymouth, 2008-2010.
    • Senior lecturer, Plymouth Business School, University of Plymouth, 2007-2010.
    • Lecturer/Senior lecturer, courses manager, consultant and researcher at Charles Sturt University, Australia, 1994-2007.
    • Director – MBA (Distance), Charles Sturt University, 2004-2005.
    • Product Manager, Market Analyst, Telstra, Australia, 1990-1992.

     

    Sample of Subjects Taught

    • Current Issues in Management
    • Marketing in Practice
    • Research Methods – Qualitative
    • Research Methods – Quantitative
    • Marketing Research
    • Buyer Behaviour
    • Principles of Marketing
    • New Product Management
    • Marketing Management
    • Multinational Marketing Management
    • International Marketing
    • Relationship Marketing
    • Marketing Planning
    • Contemporary Issues in Marketing

Full Name


  • Dr. Troy W. Heffernan

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility