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Akter, Shahriar Dr

Associate Professor

  • Faculty of Business and Law
  • Discipline: Marketing
  • School of Business

Overview


Associate Professor Shahriar Akter is the Program Director of Digital Marketing and Data Analytics at the School of Business at UOW. He was awarded his Ph.D. from the UNSW Business School Australia, with a doctoral fellowship in research methods from the University of Oxford. He has published in leading business journals (40+ A or A*-ranked articles in the ABDC list) with 100+ publications. He is one of the top 2% business analytics researchers across the world according to the 2020 Stanford University Ranking. His current h-Index is 30 with more than 7000 citations. He received the UOW Vice Chancellor's award for teaching and several prestigious awards for research. He won various internal and external grants including $100K in 2017, $153K in 2018 and approx. $200K in 2019 for various projects. He is on the editorial board of the Journal of Strategic Marketing (A-ranked), the International Journal of Information Management (A*) and Electronic Markets (A). He is a Visiting Professor at the Toulouse Business School (France) and the University of Michigan-Shanghai Jiao Tong University Joint Institute (UM-SJTU JI) in China.

Top Publications


Research Overview


  • Shahriar’s research interests include business/marketing analytics, complex modelling using SEM, service quality evaluation and e-books adoption.

Available as Research Supervisor

Selected Publications


Impact Story


  • <p>Our everyday purchases – both online and offline – coupled with the social media channels we browse, or the movies we stream in our leisure time, generate data about our preferences, intentions and habits. The business models of behemoths like Amazon, Netflix and Google hinge on this data: to recommend your next book, to develop the newest series you’ll binge watch, to fast-track your purchases through targeted advertising. But how can smaller enterprises make sense of – and monetise – this mass of customer data?  The answer is business analytics of big data, developed to be scaled to the capability of the organisation – large or small. The business analytics of big data research at UOW business school is impacting firms across the world. The evidences are provided below through various research projects across the world.</p>
  • The research partnership between UOW Faculty of Business and NSW-SES has resulted into social media adoption and big data analyics implementation for disaster and emergency services management by NSW-SES as part of their digital transformation.

Available as Research Supervisor

Potential Supervision Topics


  • Business analytics, customer analytics, marketing analytics, digital innovations

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall
    Doctor of Philosophy (Integrated) Erosion of the role of the brand: Examination of the effect of a brand change on financial performance of eleven South African retailers Fourie, Antonio
    Doctor of Philosophy Customer analytics capabilities and their effects on the Australian fashion retailing industry Hossain, Md Afnan
    Doctor of Philosophy Architecting and developing big data analytics-driven product innovation for digital firms in Australia. Sultana, SAIDA
    Doctor of Philosophy (Integrated) Understanding the effects of artificial intelligence (AI) capabilities on digital sales in airline industry. Alnofeli, Khadija

Outreach Overview


  • I worked as a Guest Editor for a number of quality journals and conferences including International Journal of Operations and Production Management (ranked A* in ABDC), Electronic Markets (ranked A in ABDC), Journal of Organizational & End User Computing (ranked B in ABDC), Production Planning and Control (ranked B in ABDC).  In addition, I worked as a track chair of business analytics (my research area) in the American Conference on Information Systems 2015- 2017, European Conference on Information Systems in 2017, Conference on Enterprise Information Systems in 2017 and Academy of Marketing (UK) in 2017.

Professional Service Activities


  • CPA, Australia Invited Key Note Speaker: The Future of Business Analytics in Big Data 2017

Teaching Overview


  • I teach Marketing Principles, Marketing Research, Digital Marketing and Innovation related subjects.

Keywords


  • Big Data Analytics, Data-Driven Innovation, Digital Privacy and Multichannel Marketing.

Full Name


  • Dr. Shahriar Akter

Mailing Address


  • Faculty of Business, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Fax


  • +61242272785

Top Publications


Research Overview


  • Shahriar’s research interests include business/marketing analytics, complex modelling using SEM, service quality evaluation and e-books adoption.

Selected Publications


Impact Story


  • <p>Our everyday purchases – both online and offline – coupled with the social media channels we browse, or the movies we stream in our leisure time, generate data about our preferences, intentions and habits. The business models of behemoths like Amazon, Netflix and Google hinge on this data: to recommend your next book, to develop the newest series you’ll binge watch, to fast-track your purchases through targeted advertising. But how can smaller enterprises make sense of – and monetise – this mass of customer data?  The answer is business analytics of big data, developed to be scaled to the capability of the organisation – large or small. The business analytics of big data research at UOW business school is impacting firms across the world. The evidences are provided below through various research projects across the world.</p>
  • The research partnership between UOW Faculty of Business and NSW-SES has resulted into social media adoption and big data analyics implementation for disaster and emergency services management by NSW-SES as part of their digital transformation.

Potential Supervision Topics


  • Business analytics, customer analytics, marketing analytics, digital innovations

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall
    Doctor of Philosophy (Integrated) Erosion of the role of the brand: Examination of the effect of a brand change on financial performance of eleven South African retailers Fourie, Antonio
    Doctor of Philosophy Customer analytics capabilities and their effects on the Australian fashion retailing industry Hossain, Md Afnan
    Doctor of Philosophy Architecting and developing big data analytics-driven product innovation for digital firms in Australia. Sultana, SAIDA
    Doctor of Philosophy (Integrated) Understanding the effects of artificial intelligence (AI) capabilities on digital sales in airline industry. Alnofeli, Khadija

Outreach Overview


  • I worked as a Guest Editor for a number of quality journals and conferences including International Journal of Operations and Production Management (ranked A* in ABDC), Electronic Markets (ranked A in ABDC), Journal of Organizational & End User Computing (ranked B in ABDC), Production Planning and Control (ranked B in ABDC).  In addition, I worked as a track chair of business analytics (my research area) in the American Conference on Information Systems 2015- 2017, European Conference on Information Systems in 2017, Conference on Enterprise Information Systems in 2017 and Academy of Marketing (UK) in 2017.

Professional Service Activities


  • CPA, Australia Invited Key Note Speaker: The Future of Business Analytics in Big Data 2017

Teaching Overview


  • I teach Marketing Principles, Marketing Research, Digital Marketing and Innovation related subjects.

Keywords


  • Big Data Analytics, Data-Driven Innovation, Digital Privacy and Multichannel Marketing.

Full Name


  • Dr. Shahriar Akter

Mailing Address


  • Faculty of Business, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Fax


  • +61242272785

Geographic Focus