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Architecting and developing big data-driven innovation (ddi) in the digital economy

Journal Article


Abstract


  • To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business growth. Drawing on a systematic literature review, thematic analysis, and using the theories of dynamic capabilities and market orientation, this research scrutinizes a systematic process for developing analytics-based data-driven innovation (DDI). Findings suggest a standardized seven-step process for DDI, including product conceptualization, data acquisition, data refinement, data storage and retrieval, distribution, presentation, and market feedback.

Publication Date


  • 2021

Citation


  • Sultana, S., Akter, S., Kyriazis, E., & Wamba, S. F. (2021). Architecting and developing big data-driven innovation (ddi) in the digital economy. Journal of Global Information Management, 29(3), 165-187. doi:10.4018/JGIM.2021050107

Scopus Eid


  • 2-s2.0-85105079238

Start Page


  • 165

End Page


  • 187

Volume


  • 29

Issue


  • 3

Abstract


  • To revamp with new creative age characterized by ongoing digital transformation, more and more industries are capitalizing on digital innovation for their sustainable business growth. Drawing on a systematic literature review, thematic analysis, and using the theories of dynamic capabilities and market orientation, this research scrutinizes a systematic process for developing analytics-based data-driven innovation (DDI). Findings suggest a standardized seven-step process for DDI, including product conceptualization, data acquisition, data refinement, data storage and retrieval, distribution, presentation, and market feedback.

Publication Date


  • 2021

Citation


  • Sultana, S., Akter, S., Kyriazis, E., & Wamba, S. F. (2021). Architecting and developing big data-driven innovation (ddi) in the digital economy. Journal of Global Information Management, 29(3), 165-187. doi:10.4018/JGIM.2021050107

Scopus Eid


  • 2-s2.0-85105079238

Start Page


  • 165

End Page


  • 187

Volume


  • 29

Issue


  • 3