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Social marketing: the state of play and brokering the way forward

Journal Article


Abstract


UOW Authors


  •   Gordon, Ross (external author)

Publication Date


  • 2016

Citation


  • Gordon, R., Russell-Bennett, R., & Lefebvre, R. C. (2016). Social marketing: the state of play and brokering the way forward. Journal of Marketing Management, 32(11-12), 1059-1082. doi:10.1080/0267257X.2016.1199156

Scopus Eid


  • 2-s2.0-84985011688

Start Page


  • 1059

End Page


  • 1082

Volume


  • 32

Issue


  • 11-12

Abstract


UOW Authors


  •   Gordon, Ross (external author)

Publication Date


  • 2016

Citation


  • Gordon, R., Russell-Bennett, R., & Lefebvre, R. C. (2016). Social marketing: the state of play and brokering the way forward. Journal of Marketing Management, 32(11-12), 1059-1082. doi:10.1080/0267257X.2016.1199156

Scopus Eid


  • 2-s2.0-84985011688

Start Page


  • 1059

End Page


  • 1082

Volume


  • 32

Issue


  • 11-12