The development of children's scepticism about advertising

Citation

• Chu, M. T., Blades, M., & Herbert, J. (2014). The development of children's scepticism about advertising. In Advertising to Children: New Directions, New Media (pp. 38-49). doi:10.1057/9781137313256

Digital Object Identifier (doi)

• 10.1057/9781137313256

International Standard Book Number (isbn) 13

• 9780230252028

Scopus Eid

• 2-s2.0-85018648613

Web Of Science Accession Number

Book Title

• Advertising to Children: New Directions, New Media

Start Page

• 38

End Page

• 49

Abstract

UOW Authors

•   Herbert, Jane

Publication Date

• 2014

Publisher

• Palgrave Macmillan UK 

Citation

• Chu, M. T., Blades, M., & Herbert, J. (2014). The development of children's scepticism about advertising. In Advertising to Children: New Directions, New Media (pp. 38-49). doi:10.1057/9781137313256

Digital Object Identifier (doi)

• 10.1057/9781137313256

International Standard Book Number (isbn) 13

• 9780230252028

Scopus Eid

• 2-s2.0-85018648613

Web Of Science Accession Number

Book Title

• Advertising to Children: New Directions, New Media

Start Page

• 38

End Page

• 49