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The development of children's scepticism about advertising

Chapter


Abstract


Publication Date


  • 2014

Citation


  • Chu, M. T., Blades, M., & Herbert, J. (2014). The development of children's scepticism about advertising. In Advertising to Children: New Directions, New Media (pp. 38-49). doi:10.1057/9781137313256

International Standard Book Number (isbn) 13


  • 9780230252028

Scopus Eid


  • 2-s2.0-85018648613

Web Of Science Accession Number


Book Title


  • Advertising to Children: New Directions, New Media

Start Page


  • 38

End Page


  • 49

Abstract


Publication Date


  • 2014

Citation


  • Chu, M. T., Blades, M., & Herbert, J. (2014). The development of children's scepticism about advertising. In Advertising to Children: New Directions, New Media (pp. 38-49). doi:10.1057/9781137313256

International Standard Book Number (isbn) 13


  • 9780230252028

Scopus Eid


  • 2-s2.0-85018648613

Web Of Science Accession Number


Book Title


  • Advertising to Children: New Directions, New Media

Start Page


  • 38

End Page


  • 49