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Mobile information services marketing to serve the BOP market

Conference Paper


Abstract


  • Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as some quality factors and regulatory issues which are significant to customers and influence the flow of this information value chain. © 2007 IEEE.

Publication Date


  • 2007

Citation


  • Akter, M. S., & Kondo, F. N. (2007). Mobile information services marketing to serve the BOP market. In Proceedings of The 2nd IEEE Asia-Pacific Services Computing Conference, APSCC 2007 (pp. 480-487). doi:10.1109/APSCC.2007.4414498

Scopus Eid


  • 2-s2.0-47349089153

Web Of Science Accession Number


Start Page


  • 480

End Page


  • 487

Abstract


  • Wireless technologies have created an unprecedented opportunity for direct marketing to communicate with customers in an instantaneous, interactive and customized way. At present the number of mobile customers in the world have already exceeded 3 billion and among them two third of the customers are coming from the developing countries where there is high growth of mobile penetration and mobile service consumption. Our study has focused on this developing segment to market mobile information services to the unconnected and deprived customers to solve their problems at the robust pace. The paper has recommended some basic information needs as well as some quality factors and regulatory issues which are significant to customers and influence the flow of this information value chain. © 2007 IEEE.

Publication Date


  • 2007

Citation


  • Akter, M. S., & Kondo, F. N. (2007). Mobile information services marketing to serve the BOP market. In Proceedings of The 2nd IEEE Asia-Pacific Services Computing Conference, APSCC 2007 (pp. 480-487). doi:10.1109/APSCC.2007.4414498

Scopus Eid


  • 2-s2.0-47349089153

Web Of Science Accession Number


Start Page


  • 480

End Page


  • 487