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The impact of culture on the adoption of high technology products

Journal Article


Abstract


  • Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors, specifically, “traditions”, “religion” and “fatality” (beliefs about man’s inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products. © 1997, MCB UP Limited

Publication Date


  • 1997

Citation


  • Slowikowski, S., & Jarratt, D. G. (1997). The impact of culture on the adoption of high technology products. Marketing Intelligence & Planning, 15(2), 97-105. doi:10.1108/02634509710165894

Scopus Eid


  • 2-s2.0-84986099109

Web Of Science Accession Number


Start Page


  • 97

End Page


  • 105

Volume


  • 15

Issue


  • 2

Abstract


  • Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors, specifically, “traditions”, “religion” and “fatality” (beliefs about man’s inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products. © 1997, MCB UP Limited

Publication Date


  • 1997

Citation


  • Slowikowski, S., & Jarratt, D. G. (1997). The impact of culture on the adoption of high technology products. Marketing Intelligence & Planning, 15(2), 97-105. doi:10.1108/02634509710165894

Scopus Eid


  • 2-s2.0-84986099109

Web Of Science Accession Number


Start Page


  • 97

End Page


  • 105

Volume


  • 15

Issue


  • 2