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The Impact of Culture on the Adoption of High Technology Products

Journal Article


Abstract


  • Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors of “traditions,” “religion” and “fatality” (beliefs about man's inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products. © 1996, MCB UP Limited

Publication Date


  • 1996

Citation


  • Slowikowski, S., & Jarratt, D. G. (1996). The Impact of Culture on the Adoption of High Technology Products. Asia Pacific Journal of Marketing and Logistics, 8(3), 14-31. doi:10.1108/eb010276

Scopus Eid


  • 2-s2.0-84992960776

Web Of Science Accession Number


Start Page


  • 14

End Page


  • 31

Volume


  • 8

Issue


  • 3

Abstract


  • Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high technology products. Specifically, data were examined for differences in adoption of these products between Vietnamese and Polish migrants to Australia; and the effect of cultural factors of “traditions,” “religion” and “fatality” (beliefs about man's inability to control nature), on adoption. This research was a preliminary study, but the results indicate that culture has an important role in the adoption process of high technology products. © 1996, MCB UP Limited

Publication Date


  • 1996

Citation


  • Slowikowski, S., & Jarratt, D. G. (1996). The Impact of Culture on the Adoption of High Technology Products. Asia Pacific Journal of Marketing and Logistics, 8(3), 14-31. doi:10.1108/eb010276

Scopus Eid


  • 2-s2.0-84992960776

Web Of Science Accession Number


Start Page


  • 14

End Page


  • 31

Volume


  • 8

Issue


  • 3