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The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract)

Chapter


Abstract


Publication Date


  • 2017

Citation


  • Dent, K., Zainuddin, N., & Tam, L. (2017). The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract). In Marketing at the Confluence between Entertainment and Analytics (pp. 269-272). doi:10.1007/978-3-319-47331-4_48

Web Of Science Accession Number


Book Title


  • Marketing at the Confluence between Entertainment and Analytics

Start Page


  • 269

End Page


  • 272

Abstract


Publication Date


  • 2017

Citation


  • Dent, K., Zainuddin, N., & Tam, L. (2017). The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract). In Marketing at the Confluence between Entertainment and Analytics (pp. 269-272). doi:10.1007/978-3-319-47331-4_48

Web Of Science Accession Number


Book Title


  • Marketing at the Confluence between Entertainment and Analytics

Start Page


  • 269

End Page


  • 272