Chain reorientation may be induced in polyvinylidene fluoride (PVDF) in its β -phase by applying a deformation perpendicular to the pre-oriented polymeric chains. This reorientation begins right after the yielding point and seems to be completed when the stress-strain curve stabilizes. We have studied the chain reorientation mechanism by scanning electron microscopy (SEM) and dielectric relaxation methods and we have analyzed its influence in the α - and β -relaxations of the polymer. SEM images confirm the existence of a reorientation upon transversal deformation. The decrease of crystallinity with increasing reorientation and the dependence of the dielectric permittivity upon deformation indicate that a model of stress-induced melting followed by an incomplete recrystallization properly describes the reorientation mechanism.