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Korean students' assessment of Australia as a holiday destination

Journal Article


Abstract


  • Tourism is the fastest growing portion of the Australian economy. Increasing the number of overseas visitors to Australia, particularly from new markets in Asia, is essential to maintain this growth. Within the Asian market, the Republic of Korea, since the liberation of outbound travel in 1989, has recorded one of the world's highest levels of increase in outbound tourism. Although from 1988 to 1991 departures by Koreans for sightseeing travel increased from 134 000 to 651 000, Australia remained a marginal travel destination; actual travel patterns favoured Japan, North America and Europe. By occupation, university students comprised one of the largest socio-economic market segments of these travellers. A structured questionnaire was distributed in four university campuses in Seoul to assess Korean students' preferred vacation motivations, destinations, activities, descriptive word-images of Australia and their gendered differentiation. Results suggest that structural constraints of the tourist industry, rather than socio-demographic or psychographic barriers for the Korean students, are preventing them from travelling to Australia.

Publication Date


  • 1996

Citation


  • Waitt, G. (1996). Korean students' assessment of Australia as a holiday destination. Australian Geographer, 27(2), 249-269. doi:10.1080/00049189608703171

Scopus Eid


  • 2-s2.0-0010379005

Web Of Science Accession Number


Start Page


  • 249

End Page


  • 269

Volume


  • 27

Issue


  • 2

Place Of Publication


Abstract


  • Tourism is the fastest growing portion of the Australian economy. Increasing the number of overseas visitors to Australia, particularly from new markets in Asia, is essential to maintain this growth. Within the Asian market, the Republic of Korea, since the liberation of outbound travel in 1989, has recorded one of the world's highest levels of increase in outbound tourism. Although from 1988 to 1991 departures by Koreans for sightseeing travel increased from 134 000 to 651 000, Australia remained a marginal travel destination; actual travel patterns favoured Japan, North America and Europe. By occupation, university students comprised one of the largest socio-economic market segments of these travellers. A structured questionnaire was distributed in four university campuses in Seoul to assess Korean students' preferred vacation motivations, destinations, activities, descriptive word-images of Australia and their gendered differentiation. Results suggest that structural constraints of the tourist industry, rather than socio-demographic or psychographic barriers for the Korean students, are preventing them from travelling to Australia.

Publication Date


  • 1996

Citation


  • Waitt, G. (1996). Korean students' assessment of Australia as a holiday destination. Australian Geographer, 27(2), 249-269. doi:10.1080/00049189608703171

Scopus Eid


  • 2-s2.0-0010379005

Web Of Science Accession Number


Start Page


  • 249

End Page


  • 269

Volume


  • 27

Issue


  • 2

Place Of Publication