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Twenty-one years of the Journal of Brand Management: a commemorative review

Journal Article


Abstract


  • The Journal of Brand Management (JBM) was launched in 1993 and currently spans more than 140 editions containing over 1000 original articles, commentaries and book reviews. This commemorative review reflects on the considerable heritage of JBM over the past 21 years, and includes a discussion of seven key brand management themes identified from the Journal archive to date.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2014

Citation


  • Powell, S. M. (2014). Twenty-one years of the Journal of Brand Management: a commemorative review. Journal of Brand Management, 21 (9), 689-701.

Scopus Eid


  • 2-s2.0-84926300442

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/775

Has Global Citation Frequency


Number Of Pages


  • 12

Start Page


  • 689

End Page


  • 701

Volume


  • 21

Issue


  • 9

Place Of Publication


  • United Kingdom

Abstract


  • The Journal of Brand Management (JBM) was launched in 1993 and currently spans more than 140 editions containing over 1000 original articles, commentaries and book reviews. This commemorative review reflects on the considerable heritage of JBM over the past 21 years, and includes a discussion of seven key brand management themes identified from the Journal archive to date.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2014

Citation


  • Powell, S. M. (2014). Twenty-one years of the Journal of Brand Management: a commemorative review. Journal of Brand Management, 21 (9), 689-701.

Scopus Eid


  • 2-s2.0-84926300442

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/775

Has Global Citation Frequency


Number Of Pages


  • 12

Start Page


  • 689

End Page


  • 701

Volume


  • 21

Issue


  • 9

Place Of Publication


  • United Kingdom