Businesses sustainable strategies in practice: the case of emerging market-Kuwait

The burgeoning environmental sustainability

stance is an escalating challenge faced by planners, leaders and

decisions makers around the globe. The importance of this

study provides invaluable information and insights for

stakeholders in Kuwait as an example of developing countries.

The key objective of this research is to explore the current

environmental business sustainability and managerial practices

and behavior in Kuwait. This study investigates the extent that

managers in Kuwait are continuously involving in developing a

vision into practices in terms of sustainability and competitive

edge dimensions. This study applies Q methodology to offer a

complementary and alternative approach for evaluating the

views on corporate environmental issues. The Q study began

with the concourse stage where participants were instructed to

freely express their thoughts towards environmental issues

when making strategic decisions. Following a refinement and

clarification of the collected statements, a total of 40 statements

were used for the Q sort that was conducted early in 2011.

There were 35 participants who successfully sorted 40

statements. The results revealed a three-factor solution and

were labeled as ‘Sustainable’, ‘Conservative’ and ‘Practical’

managers.