A 3D elastic-plastic finite element method (FEM) model of cold strip rolling for 6-high continuous variable crown (CVC) rolling mill was developed. The rolling force distributions were obtained by the internal iteration processes. The calculated error has been significantly reduced by the developed model. the absolute error between the simulated results and the actual values is obtained to be less than 10μm, and relative error is less than 1%. The developed model is significant in investigating the profile control capability of the CVC cold rolling mill in terms of work roll bending, intermediate roll bending and intermediate roll shifting. © (2014) Trans Tech Publications, Switzerland.