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The wolf totem: using metaphor(s) to map the Chinese banking sector

Conference Paper


Abstract


  • The purpose of this paper is to explore the use of metaphor as a means for understanding accounting and business discourse. Specifically, the Chinese banking sector is examined and re-framed using metaphors borrowed from the ecological literature. Drawing on the popular Chinese novel, the Wolf Totem, a series of metaphors are constructed to illustrate the roles of different players in the sector.

Publication Date


  • 2014

Citation


  • Huang, T., Cortese, C. & Pepper, M. (2014). The wolf totem: using metaphor(s) to map the Chinese banking sector. Critical Perspectives on Accounting Conference (pp. 1-21). Toronto, Canada: York University.

Start Page


  • 1

End Page


  • 21

Place Of Publication


  • http://criticalperspectivesonaccounting.com/

Abstract


  • The purpose of this paper is to explore the use of metaphor as a means for understanding accounting and business discourse. Specifically, the Chinese banking sector is examined and re-framed using metaphors borrowed from the ecological literature. Drawing on the popular Chinese novel, the Wolf Totem, a series of metaphors are constructed to illustrate the roles of different players in the sector.

Publication Date


  • 2014

Citation


  • Huang, T., Cortese, C. & Pepper, M. (2014). The wolf totem: using metaphor(s) to map the Chinese banking sector. Critical Perspectives on Accounting Conference (pp. 1-21). Toronto, Canada: York University.

Start Page


  • 1

End Page


  • 21

Place Of Publication


  • http://criticalperspectivesonaccounting.com/