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All washed up: have surf megabrands forgotten their roots?

Journal Article


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Abstract


  • Yesterday’s announcement that iconic brand Rip Curl plans to sell-up raises the question: just what has happened to Australia’s iconic surf brands?

    It has been well publicised that the big three surf labels – Rip Curl, Quiksilver and Billabong – have experienced shrinking sales and expanding debts. Suburban consumers have turned away from expensive surf-branded apparel. Coupled with the rise of online shopping, doubts are growing about the future viability of corporatised surf brands.

Publication Date


  • 2012

Citation


  • Warren, A. & Gibson, C. (2012). All washed up: have surf megabrands forgotten their roots?. The Conversation, 18 September 1-3.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2888&context=smhpapers

Ro Metadata Url


  • http://ro.uow.edu.au/smhpapers/1870

Number Of Pages


  • 2

Start Page


  • 1

End Page


  • 3

Volume


  • 18 September

Abstract


  • Yesterday’s announcement that iconic brand Rip Curl plans to sell-up raises the question: just what has happened to Australia’s iconic surf brands?

    It has been well publicised that the big three surf labels – Rip Curl, Quiksilver and Billabong – have experienced shrinking sales and expanding debts. Suburban consumers have turned away from expensive surf-branded apparel. Coupled with the rise of online shopping, doubts are growing about the future viability of corporatised surf brands.

Publication Date


  • 2012

Citation


  • Warren, A. & Gibson, C. (2012). All washed up: have surf megabrands forgotten their roots?. The Conversation, 18 September 1-3.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2888&context=smhpapers

Ro Metadata Url


  • http://ro.uow.edu.au/smhpapers/1870

Number Of Pages


  • 2

Start Page


  • 1

End Page


  • 3

Volume


  • 18 September