Strip profile control during rolling is required to assure the dimensional quality of rolled thin strip is acceptable for customers. Throughout rolling, the strip profile is controlled by using the advanced shape control rolling mill, such as the combination of work roll crossing and shifting during asymmetrical rolling, the one of the valuable methods to control the strip profile quality in rolling process. In this paper, the influences of cold rolling parameters such as the crossing angle and axial shifting value of work rolls on the strip profile are analysed. The strip shape control is discussed under both symmetrical and asymmetrical rolling conditions. The obtained results are appropriate to control the rolled thin strip profile in practice. © (2014) Trans Tech Publications, Switzerland.