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Don’t let the sun get under your skin: Targeting adolescent sun protection with a novel social marketing campaign

Chapter


Abstract


  • The adolescent demographic is signifi cantly different in how it perceives and

    performs sun protection; it therefore needs interventions which acknowledge this

    difference, developing messages and strategies to minimize the barriers to sun

    protection and providing salient benefi ts that can be realized in the short rather

    than long term.

UOW Authors


  •   Jones, Sandra C. (external author)
  •   Johnson, Keryn M. (external author)
  •   Telenta, Joanne (external author)
  •   Thom, Jeffrey A. (external author)
  •   Williams, Melinda (external author)
  •   Iverson, Donald C.
  •   Caputi, Peter

Publication Date


  • 2013

Citation


  • Jones, S. C., Johnson, K., Telenta, J., Thom, J. A., Williams, M., Iverson, D. & Caputi, P. (2013). Don’t let the sun get under your skin: Targeting adolescent sun protection with a novel social marketing campaign. In G. Hastings & C. Domegan (Eds.), Social Marketing: From Tunes to Symphonies (pp. 304-310). Abingdon, United Kingdom: Routledge.

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/520

Book Title


  • Social Marketing: From Tunes to Symphonies

Start Page


  • 304

End Page


  • 310

Abstract


  • The adolescent demographic is signifi cantly different in how it perceives and

    performs sun protection; it therefore needs interventions which acknowledge this

    difference, developing messages and strategies to minimize the barriers to sun

    protection and providing salient benefi ts that can be realized in the short rather

    than long term.

UOW Authors


  •   Jones, Sandra C. (external author)
  •   Johnson, Keryn M. (external author)
  •   Telenta, Joanne (external author)
  •   Thom, Jeffrey A. (external author)
  •   Williams, Melinda (external author)
  •   Iverson, Donald C.
  •   Caputi, Peter

Publication Date


  • 2013

Citation


  • Jones, S. C., Johnson, K., Telenta, J., Thom, J. A., Williams, M., Iverson, D. & Caputi, P. (2013). Don’t let the sun get under your skin: Targeting adolescent sun protection with a novel social marketing campaign. In G. Hastings & C. Domegan (Eds.), Social Marketing: From Tunes to Symphonies (pp. 304-310). Abingdon, United Kingdom: Routledge.

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/520

Book Title


  • Social Marketing: From Tunes to Symphonies

Start Page


  • 304

End Page


  • 310