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Cold and flu affect more than you: A social marketing campaign targeting influenza transmission on a university campus

Chapter


Abstract


  • Seasonal influenza and the common cold are common illnesses that can have

    serious implications for a person’s health as well as their ability to carry out work

    and study. Many university students are among the age groups (18–24) reporting

    high numbers of notifications of influenza (laboratory confirmed) in Australia

    (Department of Health and Ageing 2011). Universities host a large number of

    students and staff daily who use shared facilities and spend time indoors together.

    As such, it is expected that transmission risks in universities are similar to those in

    closed communities (such as healthcare settings and schools). This presents a

    serious public health issue for universities. In 2011, the University of Wollongong

    (UOW) funded the Centre for Health Initiatives (CHI) to implement the UOW

    Cold and Flu Campaign; a campus- based social marketing intervention, to reduce

    the spread of cold and flu among the UOW population.

Publication Date


  • 2013

Edition


  • 2

Citation


  • Jones, S. C., Phillipson, L., Larsen-Truong, K. & Barrie, L. (2013). Cold and flu affect more than you: A social marketing campaign targeting influenza transmission on a university campus. In G. Hastings & C. Domegan (Eds.), Social Marketing: From Tunes to Symphonies (pp. 401-408). Abingdon, United Kingdom: Routledge.

International Standard Book Number (isbn) 13


  • 9780415683722

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/519

Book Title


  • Social Marketing: From Tunes to Symphonies

Start Page


  • 401

End Page


  • 408

Place Of Publication


  • Abingdon, United Kingdom

Abstract


  • Seasonal influenza and the common cold are common illnesses that can have

    serious implications for a person’s health as well as their ability to carry out work

    and study. Many university students are among the age groups (18–24) reporting

    high numbers of notifications of influenza (laboratory confirmed) in Australia

    (Department of Health and Ageing 2011). Universities host a large number of

    students and staff daily who use shared facilities and spend time indoors together.

    As such, it is expected that transmission risks in universities are similar to those in

    closed communities (such as healthcare settings and schools). This presents a

    serious public health issue for universities. In 2011, the University of Wollongong

    (UOW) funded the Centre for Health Initiatives (CHI) to implement the UOW

    Cold and Flu Campaign; a campus- based social marketing intervention, to reduce

    the spread of cold and flu among the UOW population.

Publication Date


  • 2013

Edition


  • 2

Citation


  • Jones, S. C., Phillipson, L., Larsen-Truong, K. & Barrie, L. (2013). Cold and flu affect more than you: A social marketing campaign targeting influenza transmission on a university campus. In G. Hastings & C. Domegan (Eds.), Social Marketing: From Tunes to Symphonies (pp. 401-408). Abingdon, United Kingdom: Routledge.

International Standard Book Number (isbn) 13


  • 9780415683722

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/519

Book Title


  • Social Marketing: From Tunes to Symphonies

Start Page


  • 401

End Page


  • 408

Place Of Publication


  • Abingdon, United Kingdom