Controlling cold strip profile is a difficult and significant problem has been found in industry during thin strip rolling. At present choosing the new type of strip rolling mill is the one of main methods to control the strip shape quality in cold rolling. The influences of rolling process parameters such as the work roll cross angle and work roll shifting on the strip shape and profile of thin strip are recognised throughout this study. The results show that the roll crossing and shifting is efficient way to control the strip shape. The increase of the work roll crossing angle would lead to improve the strip profile significantly by decreasing the exit strip crown and edge drop. The strip profile would be enhanced if the axial roll shifting was increased. Moreover, the total rolling force was analysed in detail by changing the roll cross angle and axial shifting roll. © (2014) Trans Tech Publications, Switzerland.