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Introduction: the media and communications today

Chapter


Abstract


  • The aim of this book is to help students to understand the contemporary media

    and communications environment. It provides ways of thinking about a range of

    new platforms of delivery, modes of consumption and industrial scruccures, as well

    as about the struccure and function of traditional print and broadcast media and

    communications. l ts orientation reflects the fact char the changed nature of the

    media and communications environment in recent years has been so substantial as to

    provoke us to ask the question in our sub-heading above: what are the media today?

    Implicit in that question is the proposition that to continue to think of the media

    only through the traditional distinctions between electronic (television and radio) and

    print (newspapers and magazines) media, and between these and telecommunications

    (fixed and mobile phone) is no longer sufficient. The near-ubiquity of informationbased

    systems of delivery, such as computers in the home, the introduction of digital

    technologies of production and distribution in broadcasting and the cinema, the

    globalisation of media and communications markets, the growing convergence of

    broadcasting, information services and telecommunications, and the challenges to established media posed by the explosion ofWeb 2.0 services and social media have all

    contributed to the formation of a highly volatile and greatly altered media landscape.

    What distingwshes the situation today from that of only a few years ago is that now

    every sector of the media is affected by these challenges and is responding to them.

    Much of what constitutes the so-called 'new' media and their influence is no longer

    new, while at the same time wholly new sectors-such as apps- have developed in

    the last few years. That said, it is also important to recognise that this situation is

    most pronounced in those countries with highly developed media systems, and that

    the majorit:y of the world's population still does not have access to these new media

    platforms. Nonetheless, where they exist, the influence of the new media platforms

    has been profound.

Publication Date


  • 2014

Edition


  • 4

Citation


  • Cunningham, S. & Turnbull, S. "Introduction: the media and communications today." The Media & Communications in Australia. 4 ed. Ed.S. Cunningham & S. Turnbull. Crows Nest, Australia: Allen & Unwin, 2014, 1-12.

International Standard Book Number (isbn) 13


  • 9781743311639

Book Title


  • The Media & Communications in Australia

Start Page


  • 1

End Page


  • 12

Place Of Publication


  • Crows Nest, Australia

Abstract


  • The aim of this book is to help students to understand the contemporary media

    and communications environment. It provides ways of thinking about a range of

    new platforms of delivery, modes of consumption and industrial scruccures, as well

    as about the struccure and function of traditional print and broadcast media and

    communications. l ts orientation reflects the fact char the changed nature of the

    media and communications environment in recent years has been so substantial as to

    provoke us to ask the question in our sub-heading above: what are the media today?

    Implicit in that question is the proposition that to continue to think of the media

    only through the traditional distinctions between electronic (television and radio) and

    print (newspapers and magazines) media, and between these and telecommunications

    (fixed and mobile phone) is no longer sufficient. The near-ubiquity of informationbased

    systems of delivery, such as computers in the home, the introduction of digital

    technologies of production and distribution in broadcasting and the cinema, the

    globalisation of media and communications markets, the growing convergence of

    broadcasting, information services and telecommunications, and the challenges to established media posed by the explosion ofWeb 2.0 services and social media have all

    contributed to the formation of a highly volatile and greatly altered media landscape.

    What distingwshes the situation today from that of only a few years ago is that now

    every sector of the media is affected by these challenges and is responding to them.

    Much of what constitutes the so-called 'new' media and their influence is no longer

    new, while at the same time wholly new sectors-such as apps- have developed in

    the last few years. That said, it is also important to recognise that this situation is

    most pronounced in those countries with highly developed media systems, and that

    the majorit:y of the world's population still does not have access to these new media

    platforms. Nonetheless, where they exist, the influence of the new media platforms

    has been profound.

Publication Date


  • 2014

Edition


  • 4

Citation


  • Cunningham, S. & Turnbull, S. "Introduction: the media and communications today." The Media & Communications in Australia. 4 ed. Ed.S. Cunningham & S. Turnbull. Crows Nest, Australia: Allen & Unwin, 2014, 1-12.

International Standard Book Number (isbn) 13


  • 9781743311639

Book Title


  • The Media & Communications in Australia

Start Page


  • 1

End Page


  • 12

Place Of Publication


  • Crows Nest, Australia