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Evaluating success in public Health advocacy strategies

Journal Article


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Abstract


  • Advocacy is conducted by public health organisations with the aim to bring about policy improvment for better health outcomes. Implementation of a new policy usually requires a

    change in government practice, often to be managed by relatively conservative and resistant,

    government agencies. To better understand the change process, relevant frameworks for

    managmg transition can be used, such as Kotter's The 8-step Process for Leading Change, as

    suggested by David Butt. This paper assesses the extent to which this framework can assist

    health advocates to

    determine the best approach and to evaluate the effectiveness of what they

    are doing as advocates. We evaluate the Public Health Association of Australia's (PHAA)

    advocacy campaign to incorporate environmental and equity considerations into the Australian

    Dietary Guidelines and the Australian Guide to Healthy Eating using Kotter's framework. The

    PHAA's advocacy actions clearly aligned with Kotter's 8 Steps management change process. Two

    additional steps were also identified - the need to build long-term relationships and the

    lmportance of opportunistic actions. Management frameworks can assist health advocates to

    determine the key elements of effective advocacy, to plan structured advocacy campaigns and

    to evaluate their effectiveness. Although the policy case example is an Australian one, the

    principles of effective advocacy are applicable internationally.

Authors


  •   Moore, Michael (external author)
  •   Yeatman, Heather
  •   Pollard, Christina (external author)

Publication Date


  • 2013

Citation


  • Moore, M., Yeatman, H. & Pollard, C. (2013). Evaluating success in public Health advocacy strategies. Vietnam Journal of Public Health, 1 (1), 66-75.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1407&context=ihmri

Ro Metadata Url


  • http://ro.uow.edu.au/ihmri/390

Number Of Pages


  • 9

Start Page


  • 66

End Page


  • 75

Volume


  • 1

Issue


  • 1

Abstract


  • Advocacy is conducted by public health organisations with the aim to bring about policy improvment for better health outcomes. Implementation of a new policy usually requires a

    change in government practice, often to be managed by relatively conservative and resistant,

    government agencies. To better understand the change process, relevant frameworks for

    managmg transition can be used, such as Kotter's The 8-step Process for Leading Change, as

    suggested by David Butt. This paper assesses the extent to which this framework can assist

    health advocates to

    determine the best approach and to evaluate the effectiveness of what they

    are doing as advocates. We evaluate the Public Health Association of Australia's (PHAA)

    advocacy campaign to incorporate environmental and equity considerations into the Australian

    Dietary Guidelines and the Australian Guide to Healthy Eating using Kotter's framework. The

    PHAA's advocacy actions clearly aligned with Kotter's 8 Steps management change process. Two

    additional steps were also identified - the need to build long-term relationships and the

    lmportance of opportunistic actions. Management frameworks can assist health advocates to

    determine the key elements of effective advocacy, to plan structured advocacy campaigns and

    to evaluate their effectiveness. Although the policy case example is an Australian one, the

    principles of effective advocacy are applicable internationally.

Authors


  •   Moore, Michael (external author)
  •   Yeatman, Heather
  •   Pollard, Christina (external author)

Publication Date


  • 2013

Citation


  • Moore, M., Yeatman, H. & Pollard, C. (2013). Evaluating success in public Health advocacy strategies. Vietnam Journal of Public Health, 1 (1), 66-75.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1407&context=ihmri

Ro Metadata Url


  • http://ro.uow.edu.au/ihmri/390

Number Of Pages


  • 9

Start Page


  • 66

End Page


  • 75

Volume


  • 1

Issue


  • 1