Fill the ships and we shall fill the shops: the making of geographies of manufacturing

Journal Article


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Abstract


  • Alongside ‘Dig for Victory’, ‘Make Do and Mend’ is a well-known ideology from the austerity campaigns

    unleashed on Britain’s home front in the Second World War. Less well known are the post-war prosperity

    campaigns. These campaigns mutated the moral economy created by wartime propaganda to encourage

    the British to become reacquainted with geographies of manufacturing and to focus again on imports

    and exports. Post-Second World War consumers were entreated to forego localism, embrace the global

    and ‘export or die’. That the drive for the global was showcased in an equally compelling political

    campaign is particularly poignant. This article examines the processes by which the British were made

    to become part of the complex, distributed and far-spanning geographies of manufacturing prevalent

    today. It sheds light on a brief lapse from globalisation and addresses a critical need in geography for a

    historical survey of the making of present global production networks and global cultures of

    consumption.

Publication Date


  • 2013

Published In


Citation


  • Birtchnell, T. (2013). Fill the ships and we shall fill the shops: the making of geographies of manufacturing. Area, 45 (4), 436-442.

Scopus Eid


  • 2-s2.0-84887153463

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2239&context=smhpapers

Ro Metadata Url


  • http://ro.uow.edu.au/smhpapers/1221

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 436

End Page


  • 442

Volume


  • 45

Issue


  • 4

Place Of Publication


  • United Kingdom

Abstract


  • Alongside ‘Dig for Victory’, ‘Make Do and Mend’ is a well-known ideology from the austerity campaigns

    unleashed on Britain’s home front in the Second World War. Less well known are the post-war prosperity

    campaigns. These campaigns mutated the moral economy created by wartime propaganda to encourage

    the British to become reacquainted with geographies of manufacturing and to focus again on imports

    and exports. Post-Second World War consumers were entreated to forego localism, embrace the global

    and ‘export or die’. That the drive for the global was showcased in an equally compelling political

    campaign is particularly poignant. This article examines the processes by which the British were made

    to become part of the complex, distributed and far-spanning geographies of manufacturing prevalent

    today. It sheds light on a brief lapse from globalisation and addresses a critical need in geography for a

    historical survey of the making of present global production networks and global cultures of

    consumption.

Publication Date


  • 2013

Published In


Citation


  • Birtchnell, T. (2013). Fill the ships and we shall fill the shops: the making of geographies of manufacturing. Area, 45 (4), 436-442.

Scopus Eid


  • 2-s2.0-84887153463

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2239&context=smhpapers

Ro Metadata Url


  • http://ro.uow.edu.au/smhpapers/1221

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 436

End Page


  • 442

Volume


  • 45

Issue


  • 4

Place Of Publication


  • United Kingdom