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The Nature of New Product Development (NPD) Activities of Australian Firms

Conference Paper


Abstract


Publication Date


  • 2002

Citation


  • Kyriazis, E. (2002). The Nature of New Product Development (NPD) Activities of Australian Firms. In R. Shaw, S. Adam & H. McDonald (Eds.), ANZMAC 2002 - Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2411-2417). Geelong, Australia: Learning Services, Deakin University.

Start Page


  • 2411

End Page


  • 2417

Place Of Publication


  • Geelong, Australia

Abstract


Publication Date


  • 2002

Citation


  • Kyriazis, E. (2002). The Nature of New Product Development (NPD) Activities of Australian Firms. In R. Shaw, S. Adam & H. McDonald (Eds.), ANZMAC 2002 - Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2411-2417). Geelong, Australia: Learning Services, Deakin University.

Start Page


  • 2411

End Page


  • 2417

Place Of Publication


  • Geelong, Australia