The Nature of New Product Development (NPD) Activities of Australian Firms

Citation

• Kyriazis, E. (2002). The Nature of New Product Development (NPD) Activities of Australian Firms. In R. Shaw, S. Adam & H. McDonald (Eds.), ANZMAC 2002 - Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2411-2417). Geelong, Australia: Learning Services, Deakin University.

Start Page

• 2411

End Page

• 2417

Place Of Publication

• Geelong, Australia

Abstract

UOW Authors

•   Kyriazis, Elias

Publication Date

• 2002

Citation

• Kyriazis, E. (2002). The Nature of New Product Development (NPD) Activities of Australian Firms. In R. Shaw, S. Adam & H. McDonald (Eds.), ANZMAC 2002 - Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 2411-2417). Geelong, Australia: Learning Services, Deakin University.

Start Page

• 2411

End Page

• 2417

Place Of Publication

• Geelong, Australia