Development of a market orientation research agenda for the nonprofit sector

Conference Paper

Abstract

Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013

UOW Authors

Chad, Paul
Kyriazis, Elias
Motion, Judy M. (external author)

Publication Date

2013

Has Subject Area

1505 - MARKETING

Geographic Focus

Australia Country

Citation

Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (pp. 392-392). Ruston, United States: Academy of Marketing Science.

Digital Object Identifier (doi)

10.1080/10495142.2013.759814

Scopus Eid

2-s2.0-84874463757

Ro Metadata Url

http://ro.uow.edu.au/buspapers/243

Start Page

392

End Page

392

Place Of Publication

Ruston, United States

Abstract

Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013

UOW Authors

Chad, Paul
Kyriazis, Elias
Motion, Judy M. (external author)

Publication Date

2013

Has Subject Area

1505 - MARKETING

Geographic Focus

Australia Country

Citation

Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (pp. 392-392). Ruston, United States: Academy of Marketing Science.

Digital Object Identifier (doi)

10.1080/10495142.2013.759814

Scopus Eid

2-s2.0-84874463757

Ro Metadata Url

http://ro.uow.edu.au/buspapers/243

Start Page

392

End Page

392

Place Of Publication

Ruston, United States