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Development of a market orientation research agenda for the nonprofit sector

Conference Paper


Abstract


  • Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013

Publication Date


  • 2013

Citation


  • Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (pp. 392-392). Ruston, United States: Academy of Marketing Science.

Scopus Eid


  • 2-s2.0-84874463757

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/243

Start Page


  • 392

End Page


  • 392

Place Of Publication


  • Ruston, United States

Abstract


  • Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013

Publication Date


  • 2013

Citation


  • Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (pp. 392-392). Ruston, United States: Academy of Marketing Science.

Scopus Eid


  • 2-s2.0-84874463757

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/243

Start Page


  • 392

End Page


  • 392

Place Of Publication


  • Ruston, United States