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Scientific progress in measurement theory?

Journal Article


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Abstract


  • This article is a response to the March, 2013, special issue of the AMS Review, which was purportedly about “scientific progress in marketing” but in fact was about measurement in marketing. Even narrower than that, the special issue was about “formative measurement” in marketing. The present article contends that the problems raised by the special issue’s authors were solved earlier by Rossiter’s C-OAR-SE measurement theory. Four key references on C-OAR-SE theory (Rossiter in Int J Res Mark 19(4):305–335, 2002; Bergkvist and Rossiter in J Mark Res 44(2):175–184, 2007; Rossiter’s 2011a book; Rossiter in Eur J Market 45(11/12):1589–1600, 2011b) are revisited to explain how continued ignorance of C-OAR-SE principles has stifled progress in measurement in all the social sciences.

Publication Date


  • 2013

Citation


  • Rossiter, J. R. (2013). Scientific progress in measurement theory?. Academy of Marketing Science (AMS) Review, 3 (3), 171-179.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1280&context=buspapers

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/278

Number Of Pages


  • 8

Start Page


  • 171

End Page


  • 179

Volume


  • 3

Issue


  • 3

Place Of Publication


  • United States

Abstract


  • This article is a response to the March, 2013, special issue of the AMS Review, which was purportedly about “scientific progress in marketing” but in fact was about measurement in marketing. Even narrower than that, the special issue was about “formative measurement” in marketing. The present article contends that the problems raised by the special issue’s authors were solved earlier by Rossiter’s C-OAR-SE measurement theory. Four key references on C-OAR-SE theory (Rossiter in Int J Res Mark 19(4):305–335, 2002; Bergkvist and Rossiter in J Mark Res 44(2):175–184, 2007; Rossiter’s 2011a book; Rossiter in Eur J Market 45(11/12):1589–1600, 2011b) are revisited to explain how continued ignorance of C-OAR-SE principles has stifled progress in measurement in all the social sciences.

Publication Date


  • 2013

Citation


  • Rossiter, J. R. (2013). Scientific progress in measurement theory?. Academy of Marketing Science (AMS) Review, 3 (3), 171-179.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1280&context=buspapers

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/278

Number Of Pages


  • 8

Start Page


  • 171

End Page


  • 179

Volume


  • 3

Issue


  • 3

Place Of Publication


  • United States