Abstract
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Effective management of an internal supply chain is a complex process whereby
individuals make a conscious choice about how best to align business operations
to customer demand. Reference models such as the supply-chain operations
reference (SCOR) model have become popular within industry because they
propose various pre- and post – performance metrics to support more effective
supply chain decision making. Despite the merits and popularity of the SCOR
model, further research is required to empirically verify the performance
metrics that best align to specific customer demand patterns. Using theoretically
derived customer demand patterns that provide the stimuli for a lean, agile or
mass production supply chain strategy, this study evaluates the effectiveness of
common SCOR performance metrics. The metrics characterise each of the four
primary building blocks in the SCOR reference model ─ plan, make, source and
deliver. Empirical evidence is based on a simulation model that mimics the
BlueScope Steel supply chain; a large make-to-forecast process industry in the
Asia Pacific region. The simulation model provides a test bed where the most
optimal combinations of supply chain strategy and performance metrics can be
experimentally derived. Results indicate that a performance metric’s ability to
capture the alignment between business operations and customer demand can
be augmented by aggregation with additional performance measures. The study
concludes with a discussion on the methodological difficulties that researchers
face when attempting to empirically examine multidimensional reference
models such as SCOR.