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Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities.

Conference Paper


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Abstract


  • The number of Australians over the age of 65 years is expected to double by 2021. Many

    older Australians suffer from one or more chronic diseases – including cancer, coronary heart

    disease, respiratory diseases (AIHW, 2009) resulting in increased morbidity and mortality,

    lower quality of life and a higher need for health care (Hickey and Stilwell, 1991). There is

    increasing evidence that the adoption of healthy lifestyles can have significant benefits even

    into older age (Haveman-Nies et al, 2002). This project utilized a social marketing framework

    to support aged residents of retirement homes to adopt healthy lifestyle behaviours to

    improve their health.

Publication Date


  • 2012

Citation


  • Jones, S. C., Johnson, K. M., Phillipson, L., Hall, D., Robinson, L., Bonney, A. D. & Telenta, J. (2012). Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities.. In K. Kubacki & S. Rundle-Thiele (Eds.), 2012 International social marketing conference (ISM): conference proceedings (pp. 114-117). Brisbane, Queensland: Department of Marketing, Griffith University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1019&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/20

Start Page


  • 114

End Page


  • 117

Place Of Publication


  • Brisbane, Queensland

Abstract


  • The number of Australians over the age of 65 years is expected to double by 2021. Many

    older Australians suffer from one or more chronic diseases – including cancer, coronary heart

    disease, respiratory diseases (AIHW, 2009) resulting in increased morbidity and mortality,

    lower quality of life and a higher need for health care (Hickey and Stilwell, 1991). There is

    increasing evidence that the adoption of healthy lifestyles can have significant benefits even

    into older age (Haveman-Nies et al, 2002). This project utilized a social marketing framework

    to support aged residents of retirement homes to adopt healthy lifestyle behaviours to

    improve their health.

Publication Date


  • 2012

Citation


  • Jones, S. C., Johnson, K. M., Phillipson, L., Hall, D., Robinson, L., Bonney, A. D. & Telenta, J. (2012). Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities.. In K. Kubacki & S. Rundle-Thiele (Eds.), 2012 International social marketing conference (ISM): conference proceedings (pp. 114-117). Brisbane, Queensland: Department of Marketing, Griffith University.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1019&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/20

Start Page


  • 114

End Page


  • 117

Place Of Publication


  • Brisbane, Queensland