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Asserting nationalism in a cosmopolitan world: globalized Indian cultures in Yash Raj Films

Journal Article


Abstract


  • Yash Raj Films is one of India’s most successful film production studios with a massive

    global market. The influence of a powerful Indian diaspora provides film directors from

    the Bollywood stable of Yash Chopra (Yash Raj Films) with a wealth of international

    settings. These settings in turn provide a site for an assertive Indian nationalism

    based upon the adoption of cosmopolitan lifestyles. This paper examines three recent

    films, Khabi Kushi Khabhie Gham, Khabie Alvida Naa Kehna, and Salaam Namaste!,

    to see how London, New York, and Melbourne are reconfigured as cities in which

    Indian e´migre´s make their mark – they are successful in their careers (mostly) and

    comfortable in their new surroundings. Such films are suggestive of a new ‘global

    cinema’ in which the geographical confines of national cinema are being stretched.

    Drawing on a tripartite thematic framework, we explore the visual geographies, the

    heightened consumption patterns, and the sense of global cosmopolitanism presented

    in these films. And while the underlying sentiment is that one always sees ‘home’ (i.e.,

    India) as an idealized paradise, the new cosmopolitanism adopted by Indian e´migre´s in

    these films serves to highlight the ease with which Indian nationals can find success in

    global environments.

UOW Authors


  •   Pugsley, Peter C. (external author)
  •   Khorana, Sukhmani (external author)

Publication Date


  • 2011

Citation


  • Pugsley, P. C. & Khorana, S. (2011). Asserting nationalism in a cosmopolitan world: globalized Indian cultures in Yash Raj Films. Continuum: Journal of Media and Cultural Studies, 25 (3), 359-373.

Scopus Eid


  • 2-s2.0-79959259543

Ro Metadata Url


  • http://ro.uow.edu.au/lhapapers/11

Has Global Citation Frequency


Number Of Pages


  • 14

Start Page


  • 359

End Page


  • 373

Volume


  • 25

Issue


  • 3

Place Of Publication


  • Australia

Abstract


  • Yash Raj Films is one of India’s most successful film production studios with a massive

    global market. The influence of a powerful Indian diaspora provides film directors from

    the Bollywood stable of Yash Chopra (Yash Raj Films) with a wealth of international

    settings. These settings in turn provide a site for an assertive Indian nationalism

    based upon the adoption of cosmopolitan lifestyles. This paper examines three recent

    films, Khabi Kushi Khabhie Gham, Khabie Alvida Naa Kehna, and Salaam Namaste!,

    to see how London, New York, and Melbourne are reconfigured as cities in which

    Indian e´migre´s make their mark – they are successful in their careers (mostly) and

    comfortable in their new surroundings. Such films are suggestive of a new ‘global

    cinema’ in which the geographical confines of national cinema are being stretched.

    Drawing on a tripartite thematic framework, we explore the visual geographies, the

    heightened consumption patterns, and the sense of global cosmopolitanism presented

    in these films. And while the underlying sentiment is that one always sees ‘home’ (i.e.,

    India) as an idealized paradise, the new cosmopolitanism adopted by Indian e´migre´s in

    these films serves to highlight the ease with which Indian nationals can find success in

    global environments.

UOW Authors


  •   Pugsley, Peter C. (external author)
  •   Khorana, Sukhmani (external author)

Publication Date


  • 2011

Citation


  • Pugsley, P. C. & Khorana, S. (2011). Asserting nationalism in a cosmopolitan world: globalized Indian cultures in Yash Raj Films. Continuum: Journal of Media and Cultural Studies, 25 (3), 359-373.

Scopus Eid


  • 2-s2.0-79959259543

Ro Metadata Url


  • http://ro.uow.edu.au/lhapapers/11

Has Global Citation Frequency


Number Of Pages


  • 14

Start Page


  • 359

End Page


  • 373

Volume


  • 25

Issue


  • 3

Place Of Publication


  • Australia