Jugaad as systemic risk and disruptive innovation in India

Journal Article


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Abstract


  • Jugaad is the latest/trend in management and business reports of India’s

    awakening. The term refers to the widespread practice in rural India of juryrigging

    and customizing vehicles using only available resources and know-how.

    While the practice is often accompanied by indigence and corruption in

    traditional interpretations, the notion of jugaad has excited many commentators

    on India’s emergence into the global economy in its promise of an inimitable

    Indian work ethic that defies traditional associations of otherworldliness and

    indolence – widely reported as inherent in India’s society and culture. Jugaad has

    been identified across India’s economy in the inventiveness of call-centre workers,

    the creativity of global transnational elites, and in the innovativeness of Indian

    product designs. The term has seen an unprecedented growth in popularity and is

    now proffered as a tool for development and a robust solution to global recession.

    Jugaad is now part of a wider method for working within resource constraints as

    ‘Indovation’. In this context, the trope is presented as an asset that India can

    nurture and export. This article argues that far from being an example of

    ‘disruptive innovation’, jugaad in practice is in fact part and parcel of India’s

    systemic risk and should not be separated from this framing. Viewed from this

    optic, jugaad impacts on society in negative and undesirable ways. Jugaad is a

    product of widespread poverty and underpins path dependencies stemming from

    dilapidated infrastructure, unsafe transport practices, and resource constraints.

    These factors make it wholly unsuitable both as a development tool and as a

    business asset. The article questions the intentions behind jugaad’s wider usage

    and adoption and explores the underlying chauvinism at work in the term’s links

    to India’s future hegemonic potential.

Publication Date


  • 2011

Citation


  • Birtchnell, T. 2011, 'Jugaad as systemic risk and disruptive innovation in India', Contemporary South Asia, vol. 19, no. 4, pp. 357-372.

Scopus Eid


  • 2-s2.0-84860825777

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2605&context=artspapers

Ro Metadata Url


  • http://ro.uow.edu.au/artspapers/1579

Has Global Citation Frequency


Number Of Pages


  • 15

Start Page


  • 357

End Page


  • 372

Volume


  • 19

Issue


  • 4

Place Of Publication


  • United Kingdom

Abstract


  • Jugaad is the latest/trend in management and business reports of India’s

    awakening. The term refers to the widespread practice in rural India of juryrigging

    and customizing vehicles using only available resources and know-how.

    While the practice is often accompanied by indigence and corruption in

    traditional interpretations, the notion of jugaad has excited many commentators

    on India’s emergence into the global economy in its promise of an inimitable

    Indian work ethic that defies traditional associations of otherworldliness and

    indolence – widely reported as inherent in India’s society and culture. Jugaad has

    been identified across India’s economy in the inventiveness of call-centre workers,

    the creativity of global transnational elites, and in the innovativeness of Indian

    product designs. The term has seen an unprecedented growth in popularity and is

    now proffered as a tool for development and a robust solution to global recession.

    Jugaad is now part of a wider method for working within resource constraints as

    ‘Indovation’. In this context, the trope is presented as an asset that India can

    nurture and export. This article argues that far from being an example of

    ‘disruptive innovation’, jugaad in practice is in fact part and parcel of India’s

    systemic risk and should not be separated from this framing. Viewed from this

    optic, jugaad impacts on society in negative and undesirable ways. Jugaad is a

    product of widespread poverty and underpins path dependencies stemming from

    dilapidated infrastructure, unsafe transport practices, and resource constraints.

    These factors make it wholly unsuitable both as a development tool and as a

    business asset. The article questions the intentions behind jugaad’s wider usage

    and adoption and explores the underlying chauvinism at work in the term’s links

    to India’s future hegemonic potential.

Publication Date


  • 2011

Citation


  • Birtchnell, T. 2011, 'Jugaad as systemic risk and disruptive innovation in India', Contemporary South Asia, vol. 19, no. 4, pp. 357-372.

Scopus Eid


  • 2-s2.0-84860825777

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2605&context=artspapers

Ro Metadata Url


  • http://ro.uow.edu.au/artspapers/1579

Has Global Citation Frequency


Number Of Pages


  • 15

Start Page


  • 357

End Page


  • 372

Volume


  • 19

Issue


  • 4

Place Of Publication


  • United Kingdom