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Three good reasons NOT to use five and seven point Likert items,

Conference Paper


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Abstract


Authors


  •   Dolnicar, Sara (external author)
  •   Grun, Bettina (external author)
  •   Leisch, Friedrich (external author)
  •   Rossiter, John R.

Publication Date


  • 2011

Citation


  • Dolnicar, S., Grun, B., Leisch, F. & Rossiter, J. R. (2011). Three good reasons NOT to use five and seven point Likert items,. CAUTHE 2011 : 21st CAUTHE National Conference (pp. 1-4).

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1821&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/775

Start Page


  • 1

End Page


  • 4

Abstract


Authors


  •   Dolnicar, Sara (external author)
  •   Grun, Bettina (external author)
  •   Leisch, Friedrich (external author)
  •   Rossiter, John R.

Publication Date


  • 2011

Citation


  • Dolnicar, S., Grun, B., Leisch, F. & Rossiter, J. R. (2011). Three good reasons NOT to use five and seven point Likert items,. CAUTHE 2011 : 21st CAUTHE National Conference (pp. 1-4).

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1821&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/775

Start Page


  • 1

End Page


  • 4