Skip to main content
placeholder image

Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love

Journal Article


Download full-text (Open Access)

Abstract


Publication Date


  • 2012

Citation


  • Rossiter, J. & Bellman, S. (2012). Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love. Journal of Advertising Research, 52 (3), 291-296.

Scopus Eid


  • 2-s2.0-84866489677

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3915&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2857

Has Global Citation Frequency


Number Of Pages


  • 5

Start Page


  • 291

End Page


  • 296

Volume


  • 52

Issue


  • 3

Place Of Publication


  • United States

Abstract


Publication Date


  • 2012

Citation


  • Rossiter, J. & Bellman, S. (2012). Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love. Journal of Advertising Research, 52 (3), 291-296.

Scopus Eid


  • 2-s2.0-84866489677

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3915&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2857

Has Global Citation Frequency


Number Of Pages


  • 5

Start Page


  • 291

End Page


  • 296

Volume


  • 52

Issue


  • 3

Place Of Publication


  • United States