Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love

Citation

• Rossiter, J. & Bellman, S. (2012). Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love. Journal of Advertising Research, 52 (3), 291-296.

Digital Object Identifier (doi)

• 10.2501/JAR-52-3-291-296

Scopus Eid

• 2-s2.0-84866489677

Web Of Science Accession Number

• WOS:000308854700004

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3915&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/2857

Has Global Citation Frequency

• 11 (sourced from Scopus)

Number Of Pages

• 5

Start Page

• 291

End Page

• 296

Volume

• 52

Issue

• 3

Place Of Publication

• United States

Abstract

Authors

•   Rossiter, John R.
•   Bellman, Steven (external author)

Publication Date

• 2012

Has Subject Area

• 1505 - MARKETING

Published In

• Journal of Advertising Research  Journal

Geographic Focus

• Australia  Country
• Germany  Country

Citation

• Rossiter, J. & Bellman, S. (2012). Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love. Journal of Advertising Research, 52 (3), 291-296.

Digital Object Identifier (doi)

• 10.2501/JAR-52-3-291-296

Scopus Eid

• 2-s2.0-84866489677

Web Of Science Accession Number

• WOS:000308854700004

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3915&context=commpapers

Ro Metadata Url

• http://ro.uow.edu.au/commpapers/2857

Has Global Citation Frequency

• 11 (sourced from Scopus)

Number Of Pages

• 5

Start Page

• 291

End Page

• 296

Volume

• 52

Issue

• 3

Place Of Publication

• United States