Multimedia is ubiquitously available online with large amounts of video increasingly consumed through Web sites such as YouTube or Google Video. However, online multimedia typically limits users to visual/auditory stimulus, with onscreen visual media accompanied by audio. The recent introduction of MPEG-V proposed multi-sensory user experiences in multimedia environments, such as enriching video content with so-called sensory effects like wind, vibration, light, etc. In MPEG-V, these sensory effects are represented as Sensory Effect Metadata (SEM), which is additionally associated to the multimedia content. This paper presents three user studies that utilize the sensory effects framework of MPEG-V, investigating the emotional response of users and enhancement of Quality of Experience (QoE) of Web video sequences from a range of genres with and without sensory effects. In particular, the user studies were conducted in Austria and Australia to investigate whether geography and cultural differences affect users' elicited emotional responses and QoE. © 2012 IEEE.