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Organization-based social marketing: An alternative approach for organizations adopting sustainable business practices

Journal Article


Download full-text (Open Access)

Abstract


Publication Date


  • 2012

Citation


  • Papakosmas, M. Franks., Noble, G. & Glynn, J. (2012). Organization-based social marketing: An alternative approach for organizations adopting sustainable business practices. Social Marketing Quarterly, 18 (2), 87-97.

Scopus Eid


  • 2-s2.0-84878363519

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3902&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2844

Number Of Pages


  • 10

Start Page


  • 87

End Page


  • 97

Volume


  • 18

Issue


  • 2

Place Of Publication


  • http://smq.sagepub.com/

Abstract


Publication Date


  • 2012

Citation


  • Papakosmas, M. Franks., Noble, G. & Glynn, J. (2012). Organization-based social marketing: An alternative approach for organizations adopting sustainable business practices. Social Marketing Quarterly, 18 (2), 87-97.

Scopus Eid


  • 2-s2.0-84878363519

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3902&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2844

Number Of Pages


  • 10

Start Page


  • 87

End Page


  • 97

Volume


  • 18

Issue


  • 2

Place Of Publication


  • http://smq.sagepub.com/