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Enacting change in strategic marketing decisions: the role of regulatory focus in teams

Conference Paper


Abstract


Authors


  •   Spanjol, Jelena (external author)
  •   Qualls, William J. (external author)
  •   Bohlmann, Jonathan (external author)
  •   Tam, Leona

Publication Date


  • 2009

Citation


  • Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2009). Enacting change in strategic marketing decisions: the role of regulatory focus in teams. World Marketing Congress - Marketing in Transition: Scarcity, Globalism, and Sustainability Oslo, Norway: Purdue University.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2864

Abstract


Authors


  •   Spanjol, Jelena (external author)
  •   Qualls, William J. (external author)
  •   Bohlmann, Jonathan (external author)
  •   Tam, Leona

Publication Date


  • 2009

Citation


  • Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2009). Enacting change in strategic marketing decisions: the role of regulatory focus in teams. World Marketing Congress - Marketing in Transition: Scarcity, Globalism, and Sustainability Oslo, Norway: Purdue University.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2864