Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement

Citation

• Cox, B. L. & Jantti, M. H. 2012, 'Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement', Library and Information Science Research, vol. 34, no. 4, pp. 308-316.

Digital Object Identifier (doi)

• 10.1016/j.lisr.2012.06.002

Scopus Eid

• 2-s2.0-84865538463

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1248&context=asdpapers

Ro Metadata Url

• http://ro.uow.edu.au/asdpapers/242

Has Global Citation Frequency

• 15 (sourced from Scopus)

Number Of Pages

• 8

Start Page

• 308

End Page

• 316

Volume

• 34

Issue

• 4

Abstract

UOW Authors

•   Cox, Brian (external author)
•   Jantti, Margie

Publication Date

• 2012

Has Subject Area

• 0807 - LIBRARY AND INFORMATION STUDIES

Published In

• Library and Information Science Research  Journal

Geographic Focus

• Australia  Country

Citation

• Cox, B. L. & Jantti, M. H. 2012, 'Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement', Library and Information Science Research, vol. 34, no. 4, pp. 308-316.

Digital Object Identifier (doi)

• 10.1016/j.lisr.2012.06.002

Scopus Eid

• 2-s2.0-84865538463

Ro Full-text Url

• http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1248&context=asdpapers

Ro Metadata Url

• http://ro.uow.edu.au/asdpapers/242

Has Global Citation Frequency

• 15 (sourced from Scopus)

Number Of Pages

• 8

Start Page

• 308

End Page

• 316

Volume

• 34

Issue

• 4