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Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement

Journal Article


Download full-text (Open Access)

Abstract


Publication Date


  • 2012

Citation


  • Cox, B. L. & Jantti, M. H. 2012, 'Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement', Library and Information Science Research, vol. 34, no. 4, pp. 308-316.

Scopus Eid


  • 2-s2.0-84865538463

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1248&context=asdpapers

Ro Metadata Url


  • http://ro.uow.edu.au/asdpapers/242

Has Global Citation Frequency


Number Of Pages


  • 8

Start Page


  • 308

End Page


  • 316

Volume


  • 34

Issue


  • 4

Abstract


Publication Date


  • 2012

Citation


  • Cox, B. L. & Jantti, M. H. 2012, 'Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement', Library and Information Science Research, vol. 34, no. 4, pp. 308-316.

Scopus Eid


  • 2-s2.0-84865538463

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1248&context=asdpapers

Ro Metadata Url


  • http://ro.uow.edu.au/asdpapers/242

Has Global Citation Frequency


Number Of Pages


  • 8

Start Page


  • 308

End Page


  • 316

Volume


  • 34

Issue


  • 4