placeholder image

The idio-technopolis [Editorial]

Journal Article


Download full-text (Open Access)

Abstract


  • The rapid rise of social media has brought

    with it an emphasis on the distinct dimensions

    of the whole person. Social media recognizes

    that the individual has a personal

    network of extensions – a home life, a work life, a

    social life, a study life, a hobbyist life, and much

    more – some of these identities even hidden from full

    view. Each of these online value networks are now

    accessible by big business, where opinion leaders and

    early adopters are easily distinguishable, and where

    brand commentary between consumers matters manifold

    more than any form of targeted advertising.

Publication Date


  • 2012

Citation


  • Michael, K. (2012). The idio-technopolis [Editorial]. IEEE Technology and Society Magazine, 31 (2), 5.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=9446&context=infopapers

Ro Metadata Url


  • http://ro.uow.edu.au/infopapers/2111

Start Page


  • 5

Volume


  • 31

Issue


  • 2

Place Of Publication


  • http://ieeexplore.ieee.org.ezproxy.uow.edu.au/stamp/stamp.jsp?tp=&arnumber=6213856

Abstract


  • The rapid rise of social media has brought

    with it an emphasis on the distinct dimensions

    of the whole person. Social media recognizes

    that the individual has a personal

    network of extensions – a home life, a work life, a

    social life, a study life, a hobbyist life, and much

    more – some of these identities even hidden from full

    view. Each of these online value networks are now

    accessible by big business, where opinion leaders and

    early adopters are easily distinguishable, and where

    brand commentary between consumers matters manifold

    more than any form of targeted advertising.

Publication Date


  • 2012

Citation


  • Michael, K. (2012). The idio-technopolis [Editorial]. IEEE Technology and Society Magazine, 31 (2), 5.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=9446&context=infopapers

Ro Metadata Url


  • http://ro.uow.edu.au/infopapers/2111

Start Page


  • 5

Volume


  • 31

Issue


  • 2

Place Of Publication


  • http://ieeexplore.ieee.org.ezproxy.uow.edu.au/stamp/stamp.jsp?tp=&arnumber=6213856