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Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia

Conference Paper


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Abstract


  • As the Australian population ages, the incidence of dementia is rising in epidemic proportions, with serious implications for sufferers, carers and health services. There is a compelling need for effective early intervention and prevention strategies as well as models to guide knowledge translation to improve dementia prevention and care. The most modifiable risk factor for dementia is hypertension and treating hypertension in midlife is the most effective means of reducing dementia risk, yet public awareness of this is extremely low. The purpose of this pilot project was to plan, implement and evaluate a social marketing campaign to raise community awareness of the link between hypertension and dementia, and how to prevent, monitor and manage hypertension

Authors


  •   Andrews, Kelly Lee. (external author)
  •   Phillipson, Lyn J.
  •   Jones, Sandra C. (external author)
  •   Hall, Danika (external author)
  •   Potter, Jan M.
  •   Sykes, Gaye (external author)

Publication Date


  • 2011

Citation


  • Andrews, K. Lee., Phillipson, L., Jones, S. C., Hall, D., Potter, J. & Sykes, G. (2011). Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia. Australian and New Zealand Marketing Academy Conference http://anzmac.ino/conference/2011-proceedings/: ANZMAC.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2196&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2328

Place Of Publication


  • http://anzmac.ino/conference/2011-proceedings/

Abstract


  • As the Australian population ages, the incidence of dementia is rising in epidemic proportions, with serious implications for sufferers, carers and health services. There is a compelling need for effective early intervention and prevention strategies as well as models to guide knowledge translation to improve dementia prevention and care. The most modifiable risk factor for dementia is hypertension and treating hypertension in midlife is the most effective means of reducing dementia risk, yet public awareness of this is extremely low. The purpose of this pilot project was to plan, implement and evaluate a social marketing campaign to raise community awareness of the link between hypertension and dementia, and how to prevent, monitor and manage hypertension

Authors


  •   Andrews, Kelly Lee. (external author)
  •   Phillipson, Lyn J.
  •   Jones, Sandra C. (external author)
  •   Hall, Danika (external author)
  •   Potter, Jan M.
  •   Sykes, Gaye (external author)

Publication Date


  • 2011

Citation


  • Andrews, K. Lee., Phillipson, L., Jones, S. C., Hall, D., Potter, J. & Sykes, G. (2011). Implementation and evaluation of a community-based social marketing campaign to create awareness of hypertension as a risk factor for dementia. Australian and New Zealand Marketing Academy Conference http://anzmac.ino/conference/2011-proceedings/: ANZMAC.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2196&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2328

Place Of Publication


  • http://anzmac.ino/conference/2011-proceedings/