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Does this fit or match? Regulatory focus effects on new product team decision-making

Conference Paper


Abstract


Authors


  •   Spanjol, Jelena (external author)
  •   Qualls, William J. (external author)
  •   Bohlmann, Jonathan (external author)
  •   Tam, Leona

Publication Date


  • 2008

Citation


  • Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2008). Does this fit or match? Regulatory focus effects on new product team decision-making. Product Development and Management Association Research Forum Orlando, Florida: Product Development and Management Association.

Abstract


Authors


  •   Spanjol, Jelena (external author)
  •   Qualls, William J. (external author)
  •   Bohlmann, Jonathan (external author)
  •   Tam, Leona

Publication Date


  • 2008

Citation


  • Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2008). Does this fit or match? Regulatory focus effects on new product team decision-making. Product Development and Management Association Research Forum Orlando, Florida: Product Development and Management Association.