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Sustainable snacking: aligning regulatory orientation and snack Decision strategies for better results

Conference Paper


Abstract


Authors


  •   Spanjol, Jelena (external author)
  •   Rosa, José Antonio. (external author)
  •   Tam, Leona

Publication Date


  • 2009

Citation


  • Tam, L., Spanjol, J. & Rosa, J. Antonio. (2009). Sustainable snacking: aligning regulatory orientation and snack Decision strategies for better results. Marketing and Public Policy Conference Washington, D.C.: American Marketing Association.

Abstract


Authors


  •   Spanjol, Jelena (external author)
  •   Rosa, José Antonio. (external author)
  •   Tam, Leona

Publication Date


  • 2009

Citation


  • Tam, L., Spanjol, J. & Rosa, J. Antonio. (2009). Sustainable snacking: aligning regulatory orientation and snack Decision strategies for better results. Marketing and Public Policy Conference Washington, D.C.: American Marketing Association.