Skip to main content
placeholder image

Habit in consumer behavior

Chapter


Abstract


Editors


  •   Sheth, Jagdish (external editor)
  •   Malhotra, Naresh (external editor)

Publication Date


  • 2010

Citation


  • Tam, L. (2010). Habit in consumer behavior. In J. N. Sheth & N. K. Malhotra (Eds.), Wiley International Encyclopedia of Marketing (pp. 1-2). New York: John Wiley & Sons, Ltd..

Book Title


  • Wiley International Encyclopedia of Marketing

Start Page


  • 1

End Page


  • 2

Abstract


Editors


  •   Sheth, Jagdish (external editor)
  •   Malhotra, Naresh (external editor)

Publication Date


  • 2010

Citation


  • Tam, L. (2010). Habit in consumer behavior. In J. N. Sheth & N. K. Malhotra (Eds.), Wiley International Encyclopedia of Marketing (pp. 1-2). New York: John Wiley & Sons, Ltd..

Book Title


  • Wiley International Encyclopedia of Marketing

Start Page


  • 1

End Page


  • 2