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Marketing and R&D Integration: From Conflict in the past to Trust and Collaboration in the new Millenium?

Conference Paper


Abstract


Publication Date


  • 2001

Citation


  • Kyriazis, E. (2001). Marketing and R&D Integration: From Conflict in the past to Trust and Collaboration in the new Millenium?. Bridging Marketing Theory and Practice - Proceedings of The Australian and New Zealand Marketing Academy Conference Auckland, New Zealand: Massey University.

Place Of Publication


  • Auckland, New Zealand

Abstract


Publication Date


  • 2001

Citation


  • Kyriazis, E. (2001). Marketing and R&D Integration: From Conflict in the past to Trust and Collaboration in the new Millenium?. Bridging Marketing Theory and Practice - Proceedings of The Australian and New Zealand Marketing Academy Conference Auckland, New Zealand: Massey University.

Place Of Publication


  • Auckland, New Zealand