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Marketing and R&D Integration: From Conflict in the past to Trust and Collaboration in the new Millenium?

Conference Paper


Abstract

Publication Date

  • 2001

Citation

  • Kyriazis, E. (2001). Marketing and R&D Integration: From Conflict in the past to Trust and Collaboration in the new Millenium?. Bridging Marketing Theory and Practice - Proceedings of The Australian and New Zealand Marketing Academy Conference Auckland, New Zealand: Massey University.

Place Of Publication

  • Auckland, New Zealand

Abstract

Publication Date

  • 2001

Citation

  • Kyriazis, E. (2001). Marketing and R&D Integration: From Conflict in the past to Trust and Collaboration in the new Millenium?. Bridging Marketing Theory and Practice - Proceedings of The Australian and New Zealand Marketing Academy Conference Auckland, New Zealand: Massey University.

Place Of Publication

  • Auckland, New Zealand