The Marketing Information Preferences of Australian Firms During the New Product Development Process

Citation

• Kyriazis, E. (2001). The Marketing Information Preferences of Australian Firms During the New Product Development Process. Bridging Marketing Theory and Practice - Proceedings of The Australian and New Zealand Academy Conference Auckland, New Zealand: Massey University.

Place Of Publication

• Auckland, New Zealand

Abstract

UOW Authors

•   Kyriazis, Elias

Publication Date

• 2001

Citation

• Kyriazis, E. (2001). The Marketing Information Preferences of Australian Firms During the New Product Development Process. Bridging Marketing Theory and Practice - Proceedings of The Australian and New Zealand Academy Conference Auckland, New Zealand: Massey University.

Place Of Publication

• Auckland, New Zealand