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Why (not) alcohol energy drinks? A qualitative study with Australian university students

Journal Article


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Abstract


  • Introduction and Aims. Alcohol energy drinks (AEDs) are a recent entry to the ready-to-drink market, but there is an

    absence of research into the reasons young people consume these products and their consumption-related experiences.The aim

    of the current study was to investigate university students’ perceptions of, and experiences with, pre-mixed AEDs. Design and

    Methods. Four focus groups with undergraduate university students in a large regional city in New South Wales; with

    transcripts coded for key themes. Results.Participants reported a number of benefits of AED consumption,many of which were

    similar to other ready-to-drinks, such as taste and image. However, the primary benefits of AEDs related to their capacity to

    wake the drinker up at the beginning of the evening and facilitate partying and drinking over a longer period. Many of the

    participants reported experiencing or observing negative effects from drinking AEDs, some quite severe, but this did not appear

    to act as a deterrent to their consumption. Discussion and Conclusions. Given the popularity and perceived benefits of

    AEDs—and evidence from previous research that their consumption is associated with increases in intoxication levels, risky

    behaviours and harmful alcohol-related consequences—there is a need to consider a range of strategies to reduce harmful

    consumption of AEDs. While educational interventions may be of benefit, there is also a role for regulation of the packaging

    and marketing of a product that is associated with substantial harms. [Jones SC, Barrie L, Berry N.Why (not) alcohol

    energy drinks? A qualitative study with Australian university students.

UOW Authors


  •   Jones, Sandra C. (external author)
  •   Barrie, Lance R.
  •   Berry, Nina J. (external author)

Publication Date


  • 2012

Citation


  • Jones, S. C., Barrie, L. R. & Berry, N. J. (2012). Why (not) alcohol energy drinks? A qualitative study with Australian university students. Drug and Alcohol Review, 31 (3), 281-287.

Scopus Eid


  • 2-s2.0-84860122630

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=4050&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2999

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 281

End Page


  • 287

Volume


  • 31

Issue


  • 3

Place Of Publication


  • United Kingdom

Abstract


  • Introduction and Aims. Alcohol energy drinks (AEDs) are a recent entry to the ready-to-drink market, but there is an

    absence of research into the reasons young people consume these products and their consumption-related experiences.The aim

    of the current study was to investigate university students’ perceptions of, and experiences with, pre-mixed AEDs. Design and

    Methods. Four focus groups with undergraduate university students in a large regional city in New South Wales; with

    transcripts coded for key themes. Results.Participants reported a number of benefits of AED consumption,many of which were

    similar to other ready-to-drinks, such as taste and image. However, the primary benefits of AEDs related to their capacity to

    wake the drinker up at the beginning of the evening and facilitate partying and drinking over a longer period. Many of the

    participants reported experiencing or observing negative effects from drinking AEDs, some quite severe, but this did not appear

    to act as a deterrent to their consumption. Discussion and Conclusions. Given the popularity and perceived benefits of

    AEDs—and evidence from previous research that their consumption is associated with increases in intoxication levels, risky

    behaviours and harmful alcohol-related consequences—there is a need to consider a range of strategies to reduce harmful

    consumption of AEDs. While educational interventions may be of benefit, there is also a role for regulation of the packaging

    and marketing of a product that is associated with substantial harms. [Jones SC, Barrie L, Berry N.Why (not) alcohol

    energy drinks? A qualitative study with Australian university students.

UOW Authors


  •   Jones, Sandra C. (external author)
  •   Barrie, Lance R.
  •   Berry, Nina J. (external author)

Publication Date


  • 2012

Citation


  • Jones, S. C., Barrie, L. R. & Berry, N. J. (2012). Why (not) alcohol energy drinks? A qualitative study with Australian university students. Drug and Alcohol Review, 31 (3), 281-287.

Scopus Eid


  • 2-s2.0-84860122630

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=4050&context=hbspapers

Ro Metadata Url


  • http://ro.uow.edu.au/hbspapers/2999

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 281

End Page


  • 287

Volume


  • 31

Issue


  • 3

Place Of Publication


  • United Kingdom