SME (Small Medium-sized Enterprises) assumed an
important role in Malaysian economy. They constitute some
99.2 % of all enterprises, employ 65% of the workforce and
contribute almost 50% of Gross Domestic Product (GDP) or
value added and approximately 20% of total exports. A total of
157 Bumiputera and 72 Non-Bumiputera SMEs were successfully
interviewed. The results of this study reveal that the increase in
market share is the same for both Bumiputera and Non-
Bumiputera entrepreneurs. In term of sales and productivity,
Non-Bumiputera entrepreneurs performed better than
Bumiputera entrepreneurs for the past three years. However,
Bumiputera entrepreneurs perceived that their companies
earned a higher profits than the Non-Bumiputera companies.
This might be due to the level of satisfaction among both
ethnics where Bumiputera are much easier to satisfy
although their profit is lower.