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Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study

Conference Paper


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Abstract


  • Cross-functional relationships during NPD projects have received considerable research

    attention with an emphasis on achieving successful integration and avoiding harmful

    conflict. The purpose of this paper is to develop and test an exploratory model examining

    the effects of managerial signalling behaviour, at top management and functional level,

    on conflict in cross-functional working relationships. Focussing on working relationship

    between marketing managers and R&D managers in 184 new product development

    projects in Australia this study examines the antecedents of conflict as reported by the

    R&D Manager. This study provides empirical support for the proposition that while top

    management actions are useful in facilitating integration, the way a manager perceives

    their functional counterparts motives and intentions is a greater predictor of conflict

    within NPD projects.

UOW Authors


  •   Kyriazis, Elias
  •   Johnson, Lester W. (external author)
  •   Couchman, Paul (external author)

Publication Date


  • 2011

Citation


  • Kyriazis, E., Johnson, L. & Couchman, P. (2011). Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study. Australian and New Zealand Marketing Academy Conference (ANZMAC 2011) (pp. 1-10). Perth, Western Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3182&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2133

Start Page


  • 1

End Page


  • 10

Place Of Publication


  • http://anzmac2011.com.au/

Abstract


  • Cross-functional relationships during NPD projects have received considerable research

    attention with an emphasis on achieving successful integration and avoiding harmful

    conflict. The purpose of this paper is to develop and test an exploratory model examining

    the effects of managerial signalling behaviour, at top management and functional level,

    on conflict in cross-functional working relationships. Focussing on working relationship

    between marketing managers and R&D managers in 184 new product development

    projects in Australia this study examines the antecedents of conflict as reported by the

    R&D Manager. This study provides empirical support for the proposition that while top

    management actions are useful in facilitating integration, the way a manager perceives

    their functional counterparts motives and intentions is a greater predictor of conflict

    within NPD projects.

UOW Authors


  •   Kyriazis, Elias
  •   Johnson, Lester W. (external author)
  •   Couchman, Paul (external author)

Publication Date


  • 2011

Citation


  • Kyriazis, E., Johnson, L. & Couchman, P. (2011). Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study. Australian and New Zealand Marketing Academy Conference (ANZMAC 2011) (pp. 1-10). Perth, Western Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3182&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2133

Start Page


  • 1

End Page


  • 10

Place Of Publication


  • http://anzmac2011.com.au/