IN 1930, APOLLO PUBLISHING C QRPORATION published the sheet music and lyrics
of the 'Modern Song' (Madan bushl) (Cal. 1 53). On the cover is a woman who
epitomises the figure known as the 'modern girl' (modan g;jru, or moga).' The
stylised figure has bobbed hair, lipstick and rouge and wears a revealing dress.
The pale smoke of her cigarette merges with the stripes of the background. Circular
discs suggest the shape of a gramophone record.