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Mobile information services marketing to serve the BOP market

Conference Paper


Download full-text (Open Access)

Abstract


Publication Date


  • 2007

Citation


  • Akter, S. & Kondo, F. N. (2007). Mobile information services marketing to serve the BOP market. Proceedings of the 2nd IEEE APSCC (Asia Pacific Services Computing Conference) (pp. 480-487). Danvers, MA: IEEE.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3877&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2825

Start Page


  • 480

End Page


  • 487

Abstract


Publication Date


  • 2007

Citation


  • Akter, S. & Kondo, F. N. (2007). Mobile information services marketing to serve the BOP market. Proceedings of the 2nd IEEE APSCC (Asia Pacific Services Computing Conference) (pp. 480-487). Danvers, MA: IEEE.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3877&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2825

Start Page


  • 480

End Page


  • 487