Skip to main content
placeholder image

Mobile DM coupon promotion in Japan: A case study on response behavior changes in services consumptiona

Chapter


Abstract


Authors


  •   Kondo, Fumiyo N. (external author)
  •   Uwadaira, Yasuhiro (external author)
  •   Nakahara, Mariko (external author)
  •   Akter, Shahriar

Publication Date


  • 2009

Citation


  • Kondo, F. N., Uwadaira, Y., Nakahara, M. & Akter, S. (2009). Mobile DM coupon promotion in Japan: A case study on response behavior changes in services consumptiona. In K. Pousttchi & D. G. Wiedemann (Eds.), Handbook of Research on Mobile Marketing Management (pp. 323-345). United States: Business Science Reference.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2821

Book Title


  • Handbook of Research on Mobile Marketing Management

Start Page


  • 323

End Page


  • 345

Abstract


Authors


  •   Kondo, Fumiyo N. (external author)
  •   Uwadaira, Yasuhiro (external author)
  •   Nakahara, Mariko (external author)
  •   Akter, Shahriar

Publication Date


  • 2009

Citation


  • Kondo, F. N., Uwadaira, Y., Nakahara, M. & Akter, S. (2009). Mobile DM coupon promotion in Japan: A case study on response behavior changes in services consumptiona. In K. Pousttchi & D. G. Wiedemann (Eds.), Handbook of Research on Mobile Marketing Management (pp. 323-345). United States: Business Science Reference.

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2821

Book Title


  • Handbook of Research on Mobile Marketing Management

Start Page


  • 323

End Page


  • 345